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Parle To Open Bakery Retail Shop s - Parle Shoppe

Drawn  by  ever increasing rush by investors , businessmen and vc  . Parle products  have  decided to  start  exclusive retail  shops  in line of Haldirams  and  Monginis  bakery retails shops selling  cakes , cookies and other popular bakery products . There seems to immense potential  in  these retail  shop which allows consumers to select bakery product of their choice and to  spend time eating at the same place .Parle might also try  to launch packaged cake and chocolates in coming months  .


A  report

Parle Products, the maker of brands such as Hide & Seek and Monaco, will foray into two new segments of packaged cakes and chocolates in the next quarter. “Parle has plans to launch chocolates and packaged cakes within a month or two,” said a senior company official close to the development.
Distributors of the biscuit maker, which is market leader by volume, told Financial Chronicle that the company’s plan is to diversify its product portfolio in order to cash in on the growing bakery business. Praveen Kulkarnii, general manager - marketing at Parle Products, denied that the company is foraying into the two new segments. “We have no plans to enter cake or chocolates categories,” he said.
Industry officials told FC that Parle has also started its own chain of exclusive retail outlets called ‘Parle Shoppes’.

The outlets are expected to help the company in its first diversification outside the biscuits and confectionery segment. The first such outlet has come up in South Mumbai. Parle’s move to experiment with setting up exclusive outlets aims to replicate the success of Monginis which has exclusive Monginis shops selling cakes, savouries and packaged bakery products. Kulkarnii, however, said the company has no plan to expand its Parle Shoppe network.
The entry into the packaged cakes segment, which is dominated by Monginis and Britannia, is an outcome of the company’s focus on new product introduction to drive growth, according to industry officials. While some of its new products such as Parle Monaco Smart Chips have been a success, others such as Parle wafers and FullToss have been a mixed bag.

The leading players in the chocolate market are Cadburys, Nestle and Amul.
Rivals in the market believe that all players in these segments will benefit when the “pie” increases. Virendra Ghole, GM (marketing and ecommerce) at Monginis Foods, said, “The packaged cake market is driven by distribution. With a mighty distribution set up covering remote parts of India, Parle will be successful in making a large impact on this industry. The market will expand with increased awareness for branded cakes benefiting organised branded firms.

source
author : Meghana maiti & Y.A .Pitalwalla
mydigitalfc.com

Unibic Brings Healthy Cookies To Stores

Unibic  India   which has by now created  a niche for itself  in  mostly  unbranded cookies market  in India . As earlier declared by  Mr Nikhil  Sen  CEO of  Unibic   for   creating  innovative and healthy  products  has  come up with  "Oatmeal  Digestive" .  For market which  is already being flooded with  numerous  digestives , the major ones  competing   are  United Biscuits " Mcvities"  and Britannia s "Nutri choice" .

 unibic cookies ,digestive,unibic oatmeal cookies
Unibic  adds  Rolled  Oats  to  the  digestive  recipe  of   wheat  flour and bran  for its "Oatmeal Digestive". Priced at  Rs 15/- for  100 gms  .Thus  offering  a healthy  variance  to   digestive biscuits .

Top 20 Indian Cities Looking For Bakery Businesses

From the visitors   data analysis  on  bakerybazar  for  interest  shown  by people on setting up bakeries  I have  ranked  Indian  cities in  descending order  -Max visit   to Min visit  .

  • Delhi
  • Mumbai
  • Pune
  • Bangalore
  • Kolkata
  • Chennai
  • Hyderabad
  • Indore
  • Bhubneshwar
  • Cochin
  • Coimbatore
  • Chandigarh
  • Jaipur
  • Bhopal
  • Surat
  • Guwahati
  • Ahmedabad
  • Patna
  • Aurangabad
  • Gurgaon

The  above list  shows  the popularity  of  bakery businesses and opportunities  are very high in metros .Delhi outranks other cities  in interest for bakery business thus speaking about popularity of bakery products in Delhi  . Even  tier  II cities like  Surat , Jaipur ,Patna ,Cochin and Coimbatore  are looking for  bakery  as viable business.Enquiries varies from large automated plants  to small bakeries .Even  people have started asking for business plan related  to bakery chains /live in bakeries /bakery cafes/ tuc shops in corporates



Mcvities Brings Orange Flavour To It s Cream Biscuit

Mcvities  in  India  has in short  span  got  some foot hold  in  competitive market  of  biscuit category . Earlier it has launched  cookies and marie  along with its  trade mark  digestive biscuits .  It has also offered several promos  with  assorted packs of  marie and cookies  and digestive and cookies .
 mcvities orange cream biscuits, mcvities cream biscuit
 In  recent launch  of  its  Mcvitie's Cream  -Orange  biscuits  , Mcvitie's  is trying  to  promote  orange cream biscuit among the largest consumer group of kids and teens . Orange flavours  is popular among kids . Where all other brand are fighting for  chocolate  variety Mcvities has strategically placed its  Orange variety  in Indian biscuit variety . Orange cream  has price tag of  Rs 10/-  for six biscuit placed in pvc  tray  (  wt = 58  g ) .  Promoted  with free  BEN 10  stickers

Parle Launches Milk Power In Tamil Nadu




 milk power , parle milk power , parle biscuits
Parle products  India s leading biscuit manufacturer  has test  launched  Milk Power biscuits in Tamil Nadu  prior to going  pan India .  Tamil nadu has almost 55% market  share for milk biscuits  still dominated by arch rival Britannia's  Milk Bikkis , new  ITC  Milk magic and  Horlicks biscuits  . Parle 's  earlier foray  into Milk biscuit segment was through  its  product called Milk Shakti   with  recipe of milk with honey  which  could not  make much of  impact . Parle now  with new avatar of Milk Power  has  launched  this  biscuit fortified with  vitamins and iron  which would appeal to health  conscious mothers .Milk  variety  is about 5-10% of  total biscuit production popular among kids and teens .

source : Financial Chronicle 


Chorleywood Process Which Revolutionised Bread Manufacturing

Bread Manufacturing was  changed for ever  with  Chorleywood  process  , This process allowed bakers to produce bread loaves in  shortest  ever  time with continuous process without  the  conventional method of  allowing bread to ferment for long hours . Most of automated Bread Manufacturing plants  across the globe  follow Chorleywood process .

Even the fresh crusty bread baked at your local supermarket is probably made the Chorleywood way.

The work of the scientists at the Chorleywood Flour Milling and Bakery Research Association laboratories in 1961 led to a new way of producing bread, making the average loaf in Britain 40% softer, reducing its cost and more than doubling its life.
25th November 1965: A line of baked loaves ready to be packed at the Wonderloaf Bakery, Tottenham, north London. The move was good for British farmers growing low-protein wheat

What is more, each slice was uniform.

For its supporters, it was the innovation that pushed bread into the modern era.

"It is a process we invented and we should be very proud of it," says Gordon Polson, of the British Federation of Bakers. "UK bread is around the cheapest in the world."

The bread scientist, Stan Cauvain, who worked with the original inventors and has written the definitive work on the Chorleywood Process says they knew from the beginning they had changed baking forever.

"The inventors knew they were on to something special and it would have far reaching consequences."

Its origins lay in the late 1950s and the need to try to find a way for small bakers to compete with new industrial bakeries. The light brown "national loaf" during the long years of rationing had, for many consumers, outstayed its welcome. Soft, springy, white bread - that did not go stale quickly - was what the public wanted.

"Already, thanks to the Chorleywood process, nearly half the wheat in our bread is British. The industry's current development programme could bring about a situation where British bread is made from an even higher proportion of British wheat - thus making the British loaf even better value for money in relation to world bread prices."

The research bakers at Chorleywood discovered that by adding hard fats, extra yeast and a number of chemicals and then mixing at high speed you got a dough that was ready to bake in a fraction of the time it normally took.

It allowed bread to be made easily and economically with low protein British wheat.


Important  Timelines for  Modern Bread Manufacturing in  UK

      1928: First bread slicing machine, invented by Otto Rohwedder, exhibited at a bakery trade fair in the US
  • 1930: Large UK bakeries take commercial slicers and sliced bread first appears in shops
  • 1933: Around 80% of US bread is pre-sliced and wrapped. The phrase "the best thing since sliced bread" coined
  • 1941: Calcium added to UK flour to prevent rickets
  • 1942: The national loaf - much like today's brown loaf - introduced to combat shortage of white flour
  • 1954: Conditions in bakeries regulated by the Night Baking Act
  • 1956: National loaf abolished
  • 1961: The Chorleywood Bread Process introduced








source
BBC News

Britannia Brings Choco chip " TIGER KRUNCH" At Rs5/-




Britannia   has launched  a low cost  chocolate chip  biscuit  in  its  Tiger brand  . Tiger  brand  has been pitched basically  by Britannia  to take on   Parle  G . Tiger  glucose biscuit   had  some success  in getting glucose market  share .  Britannia  has  since then tried to  add many   low cost variant  for mass glucose segment with  Tiger cream , Tiger Cookies  and now  Tiger Krunch   with  choco  chips  . Idea  is to provide  premium product  with  low cost   tag  to  large customer base including  rural  market .  Tiger Krunch is  priced at  Rs 5/-  bracket .

Parle Products Goes For Expansion Mode To Thwart Competition

 Parle  Products  the leading  biscuit manufacturer  in India  has adopted  a aggressive  expansion plan  to maintain its leadership position in biscuit segment through increasing its production  capacities and distribution channels .

A report
The Rs6,000 crore biscuits major Parle Products, which has pilfered Britannia Industries Ltd’s market share, is looking to maintain its leadership in the branded biscuits segment.
Parle claims to hold a market share of 40% in volume and 32% in value terms in the branded biscuits segment. At present, Britannia has a market share of 28% in volume terms and 32% in value.

Analysts estimate Britannia has lost about 4% volume share in the last three years, whereas Parle has gained the same.
Going forward, the company plans to double its distribution network and increase the number of its manufacturing units.

source
complete story  on -DNA

Colors Used In Biscuits

Bakery manufacturers uses  various ingredients and methods  to give color  to biscuits and cookies . Colors could be added to biscuits  as

Natural  colors can be categorised  into  following groups
Artificial  colors /  Synthetic


List  of  colors  used  in biscuit  -Distinctively or  in combination

Natural  colors
Chloropyll
Caramel
Curcumin or tumeric
Beta-carotene
Beta spo- 8 apo-B carotenic acid
Methylester  of   Beta -apo-8 carotenic acid
Ethylester of Beta -apo-8 carotenic acid
Canthaxamthin
Riboflavin, Lactoflavin
Annatto
Saffron

Synthetic

Indigo Carmine
Erythrosine
Carmoisine
Ponceau 4R
Tartrazine
Sunset Yellow  FCF
Brilliant Blue  FCF
Fast Green FCF

 Note :Pl refer PFA ,Act 1954  for  permissible limits 












  








Sinmag - World Major Bakery Equipment Manufacturer - A profile

Bakery equipments and machinery market is  dominated by European and American  manufacturers  rarely  we find any Asian brands competing with  these brands but for one Taiwanese bakery equipment manufacturer Sinmag . Sinmag has made a mark on bakery equipment market with its  superior quality and  after sale service  to the clients  world wide . Taking example of India - even with numerous bakery equipment manufacturers present in India  we can find  Sinmag  equipments  are installed every where .Sinmag  equipments are ranked among best bakery equipment in this part of the world .

Established in year 1983 , Taiwan  operates  with two manufacturing units in Taiwan and China respectively  . Exports its machine to USA , Canada , Asia , Africa ,Latin America and Australia . Market leader in countries like China ,Taiwan , Malaysia and Philippines  for   bakery equipment.


Bakery Equipment 
          Its popularity  lies among  small to medium  bakeries  . It has complete range of baking equipments used for  bread , buns , cakes and pastries .
  •         Planetary Mixer
  •         Spiral Mixer 25,50,80,120,200 Kg dough
  •         Bun Dividers
  •         Bun Divider Rounders:Semi-Automatic and Fully Automatic
  •         Hydraulic Dividers
  •         Dough Rounders
  •         Dough Moulders
  •         Dough Sheeters
  •         Proofers
  •         Retarder-Proofers
  •         Deck Ovens, Electric and Gas
  •         Revolving Trays Ovens
  •         Tunnel Ovens
  •         Slicers
  •         Racks
  •         Show Cases
  •         Convection Ovens,Electric and Gas
website : www.sinmag.com
 
 
HQ


9F- 4 , No - 342
FU  Housing Road
Sec1, Taiwan - ROC
Tel : 02 - 27033337
Fax:  02 - 27034888



Email :  export@singmag.com.cn


Distributor   of   Sinmag  Equipments  In  India 

Apple Bakery Machinery Private Limited
20i,1st Floor, Hansraj Damodar Wadi
Off Kennedy Bridge, Opera House
Mumbai - 400 004
Tel: +91 22 2385 2632/33
Fax: +91 22 2385 2629
Email: bak2apple@yahoo.co.in ;info@applebakerymachinery.in 



 




 











List of Emulsifiers And Stabilisers Used In Bread And Biscuits

Emulsifiers and Stabiliser   plays  important  role in bread and biscuit manufacturing . Here are the important Emulsifiers and Stabilisers


Sucroglycerides

Hydroxypropyl methyl  cellulose
Sucrose esters of fatty acids

Di-  Acetyl tartaric Acid  Esters of Mono and Di - glycerides
Guar Gum
Sorbitol
Lecithin
Glycerine
Glycerol Monosterate
Sodium Steroyl  2 lacylate of Calcium Stearoly 2 Lacylate
Polyglycerol esters of fatty acids and polycerol esters of Interestefied  ricinoleid acid












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