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Julie Bake Shop - A Popular Retail Bakery Chain In Philippines

As I was  enquiring about Philippines bakery industry  one of the news which drew my attention was  an expansion plan of  retail bakery chain named " Julie  Bake Shop ". With  quality products catering to local filipino taste it has made a mark on country bakery market. The country’s largest bakery chain, Julie’s Bakeshop, is adding another 60 outlets to its more than 600-strong branch network next year, as the industry
recovers from the effects of the global recession.
In an interview with  reporters
, Julie’s Franchise Corp. president and CEO Joseph Gandionco said the majority of the new branches would be in Luzon and Mindanao, as the Visayas market was now saturated.
As with the current mix, most of the new outlets would be owned by franchisees, he said. Of the more than 600 Julie’s Bakeshop branches nationwide, about 40 percent are company-owned, while the rest are owned by franchisees.Each Julie’s Bakeshop franchise costs P2.2 million, including equipment, seminars, and hands-on training.
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A Brief History
The first Julie’s Bakeshop stood in Mandaue City in January 1981. The woman behind the bakeshop chain, Julie Gandioco decided to put up the store to meet the growing demand for bread in her canteen in a rattan furtiture company.

Success proved to be handy for Julie’s Bakeshop that after only six months, the second store was opened in the province.

Then the pursuit to put the company in stronger footing started. In 1984, RJ Commodities was established as a central warehouse for Julie’s Bakeshop to ensure the steady supply of quality ingredients and bakery supplies for the business. Its main operations were initially put up in Visayas and Mindano.

Further in its successful timeline is the opening of a store in Iloilo, its first store outside Cebu, in 1988.

Julie’s Bakeshop has a vision to “be in every town and be the most sought-after Food Franchising Company maintaining leadership in the neighborhood bakeshop market.” This in a bid to address the growing demand for quality bread.Julie’s Bakeshop now has over 500 branches and outlets nationwide and close to 180 franchisees – a testament that the company indeed has molded breads that will bring entrepreneurial success.

“Julie’s Bakeshop offers freshly baked bread made from the finest ingredients. Julie’s products are produced in a clean environment, in full view of its customers. Its products are not only tasty but very much affordable,” the company said in an email to

Julie’s Bakeshop noted that they keep loyal clients and attract new patrons by maintaining the high standards of quality in both the products and service.

Julie’s Bakeshop now offers franchise opportunities to budding entrepreneurs who see light and flavor in the bread business network. The company noted that enterprise creation and employment opportunities were their motivation to officially go into franchising.
source :

Universal  Robina Corporation
Gardenia Bakeries

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