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Another Regional Brand Enters Biscuit Market -"Yours" Brand Of Biscuit

Recently we have news  report  for launching  of  a new entrant  " Yours" logo  and branding  at  Kolkatta . "Yours"  brand is being promoted by  S. N. Agarwal and Vikash Agarwal  who  also represent Priya biscuit  a popular brand in eastern India .

It has three biscuit manufacturing plant  in  West Bengal and would launch  products like Marie, Butter, Milk, Cheese Bit, Choco Cream, Orange Cream, Snackies, Top and Krazy Krackers .
yours biscuit , priya biscuit , eastern india biscuit brand , biscuit brands of india
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Yours is  to produce  biscuits with latest technology  such  as automatic sandwiching  machine

Biscuit plants are  in Dankuni and  at  Naryanpur  and additional plant would come up in Siliguri  & Durgapur by 2015. Yours management  emphasis would be on latest trend in respect  to taste , packaging and pricing

Competition would be intense  as  eastern region have now power brands such  as  Anmol , Biskfarm , Bhagwati, Sobisco etc   and in addition to these players it has  to compete with  biscuit majors  as Britannia , Parle , ITC , Kraft -Oreo and Mcvities .

In addition to biscuits  Yours brand could  also add noodles and tea  in its protfolio .

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