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Another Regional Brand Enters Biscuit Market -"Yours" Brand Of Biscuit

Recently we have news  report  for launching  of  a new entrant  " Yours" logo  and branding  at  Kolkatta . "Yours"  brand is being promoted by  S. N. Agarwal and Vikash Agarwal  who  also represent Priya biscuit  a popular brand in eastern India .

It has three biscuit manufacturing plant  in  West Bengal and would launch  products like Marie, Butter, Milk, Cheese Bit, Choco Cream, Orange Cream, Snackies, Top and Krazy Krackers .
yours biscuit , priya biscuit , eastern india biscuit brand , biscuit brands of india
pic courtesy newswala.com
Yours is  to produce  biscuits with latest technology  such  as automatic sandwiching  machine


Biscuit plants are  in Dankuni and  at  Naryanpur  and additional plant would come up in Siliguri  & Durgapur by 2015. Yours management  emphasis would be on latest trend in respect  to taste , packaging and pricing

Competition would be intense  as  eastern region have now power brands such  as  Anmol , Biskfarm , Bhagwati, Sobisco etc   and in addition to these players it has  to compete with  biscuit majors  as Britannia , Parle , ITC , Kraft -Oreo and Mcvities .


In addition to biscuits  Yours brand could  also add noodles and tea  in its protfolio .


Source
Economic times

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