Recently we have news report for launching of a new entrant " Yours" logo and branding at Kolkatta . "Yours" brand is being promoted by S. N. Agarwal and Vikash Agarwal who also represent Priya biscuit a popular brand in eastern India .
It has three biscuit manufacturing plant in West Bengal and would launch products like Marie, Butter, Milk, Cheese Bit, Choco Cream, Orange Cream, Snackies, Top and Krazy Krackers .
Yours is to produce biscuits with latest technology such as automatic sandwiching machine
Biscuit plants are in Dankuni and at Naryanpur and additional plant would come up in Siliguri & Durgapur by 2015. Yours management emphasis would be on latest trend in respect to taste , packaging and pricing
Competition would be intense as eastern region have now power brands such as Anmol , Biskfarm , Bhagwati, Sobisco etc and in addition to these players it has to compete with biscuit majors as Britannia , Parle , ITC , Kraft -Oreo and Mcvities .
In addition to biscuits Yours brand could also add noodles and tea in its protfolio .
Source
Economic times
It has three biscuit manufacturing plant in West Bengal and would launch products like Marie, Butter, Milk, Cheese Bit, Choco Cream, Orange Cream, Snackies, Top and Krazy Krackers .
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| pic courtesy newswala.com |
Biscuit plants are in Dankuni and at Naryanpur and additional plant would come up in Siliguri & Durgapur by 2015. Yours management emphasis would be on latest trend in respect to taste , packaging and pricing
Competition would be intense as eastern region have now power brands such as Anmol , Biskfarm , Bhagwati, Sobisco etc and in addition to these players it has to compete with biscuit majors as Britannia , Parle , ITC , Kraft -Oreo and Mcvities .
In addition to biscuits Yours brand could also add noodles and tea in its protfolio .
Source
Economic times
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