Parle products is now facing decline in glucose sale, impacting its bottom line as popular demand for cream and cookies biscuits have increased .
In addition to preferences competition has also dented into Parle share of the market , Glucose market has also shrinked .
To counter the decline in market Parle has re -branding for two of its regular varieites such as Cookies and Marie into new look with re branding giving new names to Cookies - Americana and Marie - Bakesmith . Packaging has new look with American and British Flags look alike in background . It would be interesting to see whether Americana rules Or Britannia .
Parle faces tough competition from Britannia and ITC as domestic competitors and Kraft and United Biscuits as MNC competitors . Bakery segment is estimated to worth Rs 25,000 crore . Biscuit category could be of 75 -80 % of this market segment .
In addition to preferences competition has also dented into Parle share of the market , Glucose market has also shrinked .
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| Americana Cookies -Parle |
Parle faces tough competition from Britannia and ITC as domestic competitors and Kraft and United Biscuits as MNC competitors . Bakery segment is estimated to worth Rs 25,000 crore . Biscuit category could be of 75 -80 % of this market segment .
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