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| parle-bakesmith |
Parle has now re christened its Marie to Bakesmith as major rebranding exercise to boost falling share of Marie biscuit segment . Other major competitors for this segment are Britannia , Cremica , Parle and ITC as domestic players and Mcvities from United Biscuits.. Marie biscuits are popular among elderly population for being a low sugar supplement in biscuit segment
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