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Showing posts with label Britannias small pack strategy. Show all posts
Showing posts with label Britannias small pack strategy. Show all posts

Will Tikki Packs Save The Day For Biscuit Manufacturers?

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 Indian Biscuit Manufacturers  are under tremendous pressure for  profit margin  against ever rising inflation  which had made  raw material...
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Small pack s in Jar - Britannia marketing strategy

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Its common sight now retailers keeping small packs of biscuit in Jar similar to toffees and other confectionery . Britannia as well as P...
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