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FMCG companies on cost cutting drive

Recession ,economic slowdown ,lower margin ,loss .All these words are common now days as economy moves to uncertain phase and fmcg companies feeling the heat have now turned to cost cutting measures . Areas which are in focus are

Manufacturing cost
Packaging cost
Overheas
Logistics
Distribuution channel
Sales Promotion
Find details on factory-costreduction.com
A recent article in The Times of India

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