Social Icons

History of LU brands of cookies and biscuits


LU brand of biscuits are now synonomus with french delicacies .It has long history as the most popular french biscuit brands .LU has been recently associated with Kraft Foods Inc .Earlier to Kraft ,Danone were the owner of LU biscuit.
Here is a brief history to the world famous biscuit brand.
For more than 150 years, the LU brand (www.lubiscuits.com) has been synonymouswith some of the world's most delicious cookies. Founded in 1850, LU is one ofthe greatest success stories in the French food industry. Each LU biscuit is awork of art, capturing the elegant design and rich European taste people havecome to expect from LU. LU biscuits' devotion to art and design began in 1850when a French baker named Monsieur LeFevre married Mademoiselle Utile, andtheir blossoming love became a shared passion for baking exquisite biscuits.Each biscuit was considered a work of art, and like all great artists, theyproudly placed their initials, "LU," on each and every biscuit. The design ofthe brand's signature cookie, Le Petit Ecolier, was molded in chocolate fromthe image of "The Little School Boy" by renowned illustrator Firman Bouisset,furthering the brand's history of style and design. In 2007, LU joined KraftFoods and is one of the company's top-selling brands with products availablein 100 countries and revenues exceeding $1 billion globally.
Ref : Kraft Food

7 comments:

  1. Did they make the popular (in America) Marie Lu biscuit cookies that were round, scalloped edged and glossy topped and came in a foil tube package? And they were thicker than the pathetic attempted re-creations that try to pass themselves off as the same thing to the many, many, MANY devastated people still mourning them and trying to find some sort of solution to satisfy the everyday despondency of their tasebuds while trying desperately to find another partner for their tea or coffee that produced the same amount of love and joy that made anything survivable, no matter what they were going through?

    ReplyDelete
    Replies
    1. Yes! Someone else feels my longing for that charming and delicious cookie! Don’t forget the marvelous dinosaur cookies! I believe they were ginger flavor.
      Anyway, the logo seems to be the same but this is the first time I found the name Maria attached to the LU.

      Delete
    2. Yes! Someone else feels my longing for that charming and delicious cookie! Don’t forget the marvelous dinosaur cookies! I believe they were ginger flavor.
      Anyway, the logo seems to be the same but this is the first time I found the name Maria attached to the LU.

      Delete
  2. Wow i can say that this is another great article as expected of this blog.Bookmarked this site.. market share

    ReplyDelete
  3. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. visit this page

    ReplyDelete
  4. I am so anxious about the history. Firstly, where cookies were baked. Then I can come to know. Same like, I am providing you the Cleaning Services in Sacramento CA. You can easily get our service.

    ReplyDelete
  5. I'm extremely inspired along with your writing skills as neatly as with the format in your blog. Is that a paid subject or did you customize it yourself? Anyway stay up the excellent quality writing, it's rare to look at a great blog like this one today.. Bathroom Mirror

    ReplyDelete

"Each brand of bakery product has its own storyand history behind them to tell .Bakerybazar intends to discover and unravel these stories before you""



You can submit for freePress Release,Product Launches ,New Technologies, Company Presentation, New Markets and Distribution Related News, Trade Show ,News Trade Mission Participation, Mergers and Aquisitions ,Financial Reports ,Product Sourcing Activities ,New Hires and other HR news--- any thing related to bakery industry



Submit for free















Blog Widget by LinkWithin