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Tortillas emerging as most popular bakery product in USA

tortillas , tortillas baked  products , popular tortillas

GIA announces the release of a comprehensive report on Tortillas market. Consumption of tortillas is growing at a steady pace in recent years. The growth is partly attributable to the rapid expansion of the
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Latino population and the increasing popularity of tortillas among other cultures and countries as a favorite snack and meal option. In the US, tortillas have emerged as the fastest growing bakery product, and are next only to sliced bread in terms of sales.

San Jose, California (PRWEB) February 10, 2010 -- Tortilla is a flat (unleavened) white bread that serves as the staple food for Mexicans and Central Americans. The word 'Tortilla' is derived from the Spanish root 'Torta', which means 'a plain round cake'. Tortillas are eaten all round the year, and are offered in various flavors and colors depending on the type of corn used in making them. Americans extensively use tortillas in different foods and most commonly in burritos, which is a traditional food of northern Mexico. Mexicans who have settled in the southwestern parts of the US continue to eat tortillas as staple food. Flour tortillas are used in restaurants for preparing a range of Mexican and non-Mexican cuisine. Further, with the increase in Hispanic population, tortillas are no longer considered as ethnic bread, but as mainstream dish.

Mexicans are among the largest consumers of tortillas in the world as stated by the new market research report on tortillas. Corn Tortillas form the staple food of Mexicans and tortilla factories are found commonly everywhere including cities, towns and villages and at times a single street may house more than one tortilla factory.

Tortillas: A US and Mexican Market Report

Tortilla industry encompasses several small players serving local markets and a few large players serving the global markets. Even as consumption of tortillas is high in Mexico, there is virtually no competition in this market because products are mostly undifferentiated. There are about 60,000 tortillerĂ­as in Mexico, and Gruma is the only major supplier of corn flour in the market. In the US, the number of significantly larger tortillerĂ­as is higher than in Mexico, and hence competition is intense.

Key players dominating the US and Mexican markets include Gruma S.A.B. de C.V, Gruma Corporation, Mission Foods, Grupo Industrial Maseca, S.A.B. de C.V, Grupo Bimbo SA, Grupo Herdez SA de CV, Kellogg Company, Nabisco Inc., and Pepperidge Farm Inc. among others.

The report titled "Tortillas: A US and Mexican Market Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, key market trends, product overview, profiles of major players, and recent industry activity. The report analyzes market data and provides analytics in value sales for the US, and Mexico.

For more details about this comprehensive market research report, please visit -

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

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