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Britannia Industries Ltd to Open Little Biscuit Factory for Kids at Dubai Mall

Despite its phenomenal growth, Britannia, one of India’s largest food companies, is scaling down a very special production facility in Dubai. KidZania – a fantasy world dedicated to budding wannabes – is taking on a model Britannia bakery, where bite-sized bakers can learn the art of the biscuit business.



Children will dress up as bakers at one of the newest additions to KidZania and spend about 15 minutes with the Zupervisor (Master Baker) understanding the process of how biscuits are made.


The youngsters will mix and roll the dough, moulding it into new shapes to be baked in the oven. When the time is right, not only do the next generation of bakers get to eat the cookies, but they are paid in Kidzos (the currency of KidZania) for their efforts.


Arvind Kumar, CEO, Britannia International, said it was a great way for kids to learn the Britannia ropes. “The entire concept of KidZania is very innovative and it opens up literally hundreds of doors to give them a fun insight into the world at work. We’re delighted to work with KidZania to introduce our industry to these children.”

Britannia’s biscuit factory is located on Level 1 of KidZania in the Dubai Mall.

 Source :Al Bawaba (www.albawaba.com)

1 comment:

  1. Company with widest range of biscuit flavours ?

    (A) Britannia

    (B) Sunfeast

    (C) Parle

    (D) Elite

    (E) Dukes

    (F) Horlicks

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