Albany South Africa 's Most Popular Bread

Albany breads  are most popular bread in South Africa owned by Tiger Group .Albany has by far the biggest share of the country’s national bread market, with 12 major bread plants producing the Albany Superior, Olde Cape, D’light and Everyday ranges.Albany breads now claims to have oxy- bio packaging which is bio degradable .




Albany bread varieites

• Albany Superior White Bread
• Albany Superior Brown Bread
• Albany Superior Brown Seed Bread (Low GI) Albany Superior Best of Both Bread
• Albany Superior Wholewheat Bread Albany Superior Hi Top White Bread
• Albany Superior White Low GI Bread for
• Sustained Energy Albany Superior 100% Smooth Wholegrain

The Olde Cape range is fresh and tasty, packed with the wholesome goodness that nature provides.

• Albany Olde Cape Brown Seed Bread
• Low GI Brown Seed Bread
• Albany Olde Cape Wholegrain Brown Bread
• Albany Olde Cape Muesli and Fruit Loaf

Major competitor are  Sasko   and Blue Ribbon




History


During the 1970’s and 80’s, Tiger Oats and National Milling Co took over a number of independent bakeries to create “Albany Bakeries”. In 1983 Albany Germiston was completed, this was the biggest bakery in the country at that time and represented 20% of the baking industry in South Africa.

The Albany Brand has been around for approx 30 years. For many of these years the industry it competed in was regulated, which meant that: Each Bakery had their own allocated quota of products which they had to produce; punitive measures were in place if they under or over supplied; prices were fixed by the government; there was no differentiation, poor quality and no innovation in the market.

In 1991, the industry was de-regulated and the market became fiercely competitive with price being the main weapon used between competitors. This eroded the profitability within the industry and created a commodity market.


In 2000, Albany underwent some drastic changes in order to ensure the continuation of the brand. The key area of change was to reduce the number of bakeries around the country and install state of the art production equipment in order to launch the Albany Superior range.

This range offered superior quality which encompassed freshness, longer shelf life and whiter “white” bread. This innovation turned the market on its head and ensured the continued growth of the brand as well as the market.

In 2003/2004 the company once again brought innovation to the market by launching the Best of Both bread. The company understood that children loved white bread and wouldn’t eat brown or wholewheat bread, which parents wanted them to eat for the added health benefits (essentially the fibre levels).

Source : www.tigerbrands.co.za

Major Brands Of Bread In SA

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