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Health And Wellness Products By Biscuit Manufacturers

The Big 3 of Indian biscuit industry have joined the health and wellness market with launch of various products . Health and Wellness market is estimated to be in tune of Rs 10,000 crores (tsmg) and is set to grow by 30-35% ( carg)till 2015 .Apart from food MNC like Pepsi, Nestle, Danone and Unilever Bakery manufacturers have started taking this market seriously and are innovating their product to meet this demand.Indian market is still have few products as compared to developed nations HW products .


Britannia with its zero trans fat campaign and digestive biscuits have taken lead over other brands in HW market plus it has foritified tiger biscuits with vitamins and iron . Recently it has launched Health Kit called Nutrichoice Health Starter Kit

Not be left behind Parle has Digestive Marie lined up and is thinking to relaunch Parle lite BonBon


ITC  has placed its   Sunfeast Marie Light   oats variety in this category  earlier version  of orange  and original has done well in this category

United Biscuit

New entrant in Indian biscuit has come up with its popular brand of Mcvities Digestive  in whole grain fibre category

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