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United Biscuits To Launch New Products In Biscuits & Cakes Categories

United Biscuits (UBUK), is launching an array of new products and promotions in the New Year to drive growth across the biscuit and cake categories in 2011.
As well as introducing the second phase of the popular McVitie’s VIP Club loyalty campaign, UB is launching a new McVitie’s Hobnobs product, two new go ahead! products and is continuing its programme of providing healthier products, meaning that retailers should be prepared to enjoy a profitable start to the New Year. 
In January, UB is launching new McVitie’s Hobnobs Cookies to build on the popularity of McVitie’s Hobnobs. The range features the same oaty taste and texture familiar with those that already love Hobnobs. Available in two variants, McVitie’s Hobnobs Milk Chocolate Chip Cookies and Hobnobs Milk Choc Chip & Hazelnut Cookies,
Go ahead! is expanding its go ahead! Yoghurt Breaks range with the addition of a new Cherry flavoured variant in January. The number one healthier biscuit brand, worth £61m, is adding the new variant to the range, which will be available for retailers to buy in a multipack format of six bars at an MRRP of £2.85.
UB is continuing its drive to provide healthier product by announcing yet another saturated fat reduction on its go ahead! range, this time across its range of Crispy Fruit Slices. Available from February, the go ahead! range of Crispy Fruit Slices will now contain just 49 calories.
Continuing the development of its go ahead! range, January will see McVitie’s Cake Company (MCC) launch go ahead! Fruity Cake Slices. The new range will be available in two variants that are both baked and contain juicy sultanas and oats. Apple & Sultana includes apple flavoured fruit pieces, whilst the Honey, Caramel & Sultana contains honey and caramel flavour pieces. go ahead! Fruity Cake Slices are individually wrapped and will be sold in packs of five at an MRRP of £1.49 offering the right product for retailers to grow sales within the cake category.

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