Social Icons

Fox Biscuits Adopts Unique Way Of Advertisement

Advertisement  for biscuits have now  begun  to take innovative ideas leaving cliche based kids.housewife based ads . Even  social media marketing has been tapped for biscuits,cookies .

A report

A biscuit manufacturing company which is looking to establish a flagship brand will use traditional, modern, and even unique methods to advertise.
Fox's Biscuits, which has become famed for the use of its gangster panda Vinnie in its adverts, is set to spend around £3 million on a campaign to push Ambers as its flagship brand, Marketing Week reported.

A new series of TV adverts has been shot; social media marketing links have been established, and a rather unique approach has been taken to push the new biscuits.

As part of the campaign, which is the largest the company has ever launched, Vinnie the panda has bought a racehorse, which he has named Amber after the biscuit brand. The horse will run in real events throughout the racing season.

Top  Biscuit Brands In UK


No comments:

Post a Comment

Contact Us -

" Learn all about bakery processes,bakery equipments and machinery,packaging , bakery ingredients and food safety.Each brand of bakery product has its own storyand history behind them to tell .Bakerybazar intends to discover and unravel these stories before you".You can submit for freePress Release,Product Launches ,New Technologies, Company Presentation, New Markets and Distribution Related News, Trade Show ,News Trade Mission Participation, Mergers and Aquisitions ,Financial Reports ,Product Sourcing Activities ,New Hires and other HR news--- any thing related to bakery industry. Write to