Alongwith state bread manufacturers association . Maharastra Bakery Utpadak Sangh declaring its intentions to increase prices of bread by 12% ,major bread brands in Mumbai has already or planning to hike the price of bread.
Rising input costs have forced Hindustan Unilever (HUL) to hike prices of Modern branded bread by up to eight per cent. Other strong regional brands such as Western India Bakers (WIBS), Monginis and Kwality Bakes Food have also hiked prices by 5 to 10 per cent. “The price of raw materials such as wheat and flour have increased by around 10 per cent since April-May 2011,” said a senior HUL official in know of the development. “We had to pass on the prices to our consumers due to increasing cost pressures,” he said.