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Kraft Food Cost Reduction Strategies

Kraft Foods Inc has initiated number of steps to reduce cost through procurement initiatives .
Few of them would be
  • Leverage scale with reduced number of strategic suppliers across total spend .
  • Expand global sourcing and low-cost country sourcing .
  • Simplify material and product specifications while maintaining quality .
  • Re-engineer processes to reduce inventory

CPO Ms Julia Brown gave details to the reporter s on cost reduction initiatives taken by Kraft Food Inc . She told that every spend category would be reviewed and supplier base consolidated . More of the items would be bought for the manufacturing through central buying team rather local buying .

Other cost reduction initiatives are

  • Reducing its cash conversion cycle from 46 days in 2008 to 41 days by 2011 .
  • Reducing overhead as a percentage of net revenue from 14% in 2008 to 12.5% in 2011 .
  • Focus on category value chains, manufacturing platforms .
  • Remove bottlenecks .
  • Reduce waste .
  • Optimize labor .
  • Streamline inventory .
  • Cover more than 30 category value chains across geographies over next two years

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Government has asked Major FMCG to import sugar

Bulk consumer of sugar like Coca- Cola , Pepsico , Nestle , Cadbury , Britannia , Amul , Dabur has been asked by government to source their sugar requirement from imports from overseas country . With festive season starting from the last week of September with Dussehra ,Deepawali festival scheduled in coming months .Government is taking all necessary steps to prevent sugar prices spiraling out of control . Already limits on stocks has been put in place . In addition to that companies are allowed to import raw sugar tax free till December 2010.

India is the largest consumer of sugar as well as second largest producer of sugar after Brazil in the world . Due to shortfall in rains this year sugar production is likely to fall by 15.0 million tonnes . This all have inflated the price in international sugar market as well .

Government authorities have already started importing sugar in view of the shortage.

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