New Indian wafer brands giving tough fight to imported brands

While one sshop for daily grocery in these uptown  food retail super market one cannot ignore the presence  of  two Indian wafer brands with bright and colorfull packaging .

Interestingly  the Indian wafer markets has been dominated by  UAE based brands such as

"Tiffany "  wafers  manufactured  by IFFCO

"Nutro " wafer now  brand of Britannia Industries ltd

Both  are  imported from  UAE 

But presence of  Pickwick wafer packs and Dukes Waffy packs   are giving tough competition to these two imported brands


Pick wick wafers

Dukes Waffy

Innovative Packaging in Indian Biscuit and Cookies market

Apart from conventional pillow packs  and display boxes few of the biscuit packaging design have  been attractive  to consumers  here are few examples

 Britannia little heart biscuit in snack type pouch






                                    Pure magic cookies in drum

 Pure magic cookies in  paper bags

Nutri choice digestive in  paper board  boxes




Aliva in standing pouches