Modern Bread
One could never forget the Modern bread’s lip-smacking
flavours!
Right from fruity flavor till the classic
salt bread, each and every one of us would have had a slice of it, either
knowingly or unknowingly. Modern bread into wax paper packaging with long que
Be it toasted, dunked, topped, sliced or
sandwiched! We might have had one!!
History
Started as Modern Bakeries India Limited in
1965, the name was later changed to Modern Foods India Limited in 1982.
Being the first bread company to be
privatized by the Government of India in 2000, it was later sold to Hindustan
Unilever Ltd. (HUL). Last April, Modern was taken over by Everstone Capital,
which is now recognized as Modern Foods Enterprises Private Limited.
A
twist in the tale!
 |
| pic courtesy- Modern food |
Do you know that the Blue & Orange
Waxed Paper Bread pack from Modern was virtually synonymous with bread?
When people were very much obsessed with
the taste and flavor of the bread, there came many competitors. The only option
to sustain in the market is ‘Adapt to the wishes of the consumer’
By 2016, Hindustan Unilever Limited (HUL)
handed over Modern foods India Limited to Everstone Capital, a private firm.
Right now 100% of Modern share remains with Everstone Capital.
The
route to success
So, what
made Modern a strong competitor in the bread industry, when there is a tough
competitor like Brittania?
As simple as ever!!
Modern always ensured that they add
high-value elements to complement their nutritiously delicious products.
Experience
the new
The word mark, the brand slogan, and the
taste everything has undergone a transformation that gives contemporary essence
to Modern.
The new motto, ‘Thrive, and savour life to
the fullest’ helps to make smarter choices from its wide range of delicious bread
and bakery products.
The #belikebread social media campaign bread
that delivers an important message, ‘Bread doesn’t discriminate’.
Conclusion
It is therefore clear that the rebranded
Modern Bread will certainly create a stir in the bread industry. The reason is that
an average Indian urban consumer will be keen in experimenting and trying out a
product that would match international standards.
Taste the classic bread with a modern twist
and indulge yourself in a delightful taste palate.
Modern bread are into whole lots of bakery products right from bread , cakes , pizza base , bun , rusks and dosa batter .
you can visit modern bread site
https://www.modernfoods.co.in/products/
