Biscoff Biscuits Launched In India

 

1. Official Biscoff Launch in India

• Mondelez India launched Lotus Biscoff biscuits, marking the iconic Belgian cookie’s official entry into the Indian market through a strategic partnership with Lotus Bakeries. The rollout includes local manufacturing, marketing, and distribution across retail and online channels. Storyboard18+1

🇮🇳 2. ‘Make in India’ Production & Accessible Pricing

• The brand’s entry price point starts from ₹10, making the previously imported premium cookie accessible to mass consumers as well as urban markets. The launch spans multiple pack sizes to cover mass-premium segments. Storyboard18+1

📈 3. Strategic Market Ambitions

• Lotus Bakeries and Mondelez executives highlighted that India could become one of Biscoff’s top global markets, reinforcing India’s importance in the brand’s growth strategy. Indian Retailer

🎤 4. Marketing and Launch Campaigns

• At launch events and interviews, Mondelez India’s leadership emphasized a strong push into India’s snacking and premium biscuit space, positioning Biscoff as a major contender alongside established players. ImpactOnNet

☕ 5. Continued Brand Collaborations

• Tim Hortons India renewed collaboration with Biscoff in 2025, offering Biscoff-flavored items in cafes and highlighting the brand’s growing cultural presence beyond retail biscuits. Indian Retailer

😂 6. Social Media & Consumer Buzz

• The ₹10 Biscoff launch sparked major social media buzz and memes, with consumers reacting strongly to the unexpected low-priced entry of a once-premium imported cookie. Indiatimes

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Summary:

In 2025, Biscoff transitioned from a niche imported treat to a locally produced and widely distributed cookie in India, with strategic pricing and marketing by Mondelez India that aims to disrupt the competitive biscuit market dominated by traditional players like Britannia, Parle and ITC. The launch also generated notable consumer excitement and brand collaborations within the country.