Biscoff Biscuits Launched In India

 

1. Official Biscoff Launch in India

• Mondelez India launched Lotus Biscoff biscuits, marking the iconic Belgian cookie’s official entry into the Indian market through a strategic partnership with Lotus Bakeries. The rollout includes local manufacturing, marketing, and distribution across retail and online channels. Storyboard18+1

🇮🇳 2. ‘Make in India’ Production & Accessible Pricing

• The brand’s entry price point starts from ₹10, making the previously imported premium cookie accessible to mass consumers as well as urban markets. The launch spans multiple pack sizes to cover mass-premium segments. Storyboard18+1

📈 3. Strategic Market Ambitions

• Lotus Bakeries and Mondelez executives highlighted that India could become one of Biscoff’s top global markets, reinforcing India’s importance in the brand’s growth strategy. Indian Retailer

🎤 4. Marketing and Launch Campaigns

• At launch events and interviews, Mondelez India’s leadership emphasized a strong push into India’s snacking and premium biscuit space, positioning Biscoff as a major contender alongside established players. ImpactOnNet

☕ 5. Continued Brand Collaborations

• Tim Hortons India renewed collaboration with Biscoff in 2025, offering Biscoff-flavored items in cafes and highlighting the brand’s growing cultural presence beyond retail biscuits. Indian Retailer

😂 6. Social Media & Consumer Buzz

• The ₹10 Biscoff launch sparked major social media buzz and memes, with consumers reacting strongly to the unexpected low-priced entry of a once-premium imported cookie. Indiatimes

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Summary:

In 2025, Biscoff transitioned from a niche imported treat to a locally produced and widely distributed cookie in India, with strategic pricing and marketing by Mondelez India that aims to disrupt the competitive biscuit market dominated by traditional players like Britannia, Parle and ITC. The launch also generated notable consumer excitement and brand collaborations within the country.

Mondelez A New Name For Cadbury India

Cadbury  India  would be now re -named as Mondelez   as confirmed by  news paper report . Cadbury India  which has been taken over by Kraft  Foods Inc  in year 2010  has now been given  new name as per Kraft  food inc  strategy  to split it business into  two new identity ie  International  business which includes  Oreo , Nabisco  other brands would be now under Mondelez International  Brand where as  North American  local products retains Kraft Foods Group name.

As per  the news report  the brand cadbury  would  continue to be displayed   with product  with Mondelez replacing the  manufacture name in labels .

Indian subsdiary  of Kraft  Inc Cadbury  are market leader in chocolate category  and are now manufacturing  OREO brand of biscuits under cadbury brand .Other products from Kraft Inc which are produced in India  are Tang and Trident .


Source
ET