Here are few estimated market share data for biscuit industry from reports collected from various industry platform s
- Market Share - Sector wise
| ORGANISED SECTOR | UN ORGANISED SECTOR |
| 70%-72% | 28%-30% |
- Market share penetration- Population wise
| URBAN | RURAL |
| 45% | 55% |
- Market share - Region wise
| NORTH ZONE | 31% |
| WEST ZONE | 23% |
| EAST ZONE | 23% |
| SOUTH ZONE | 23% |
- Market share- Brands wise (volume )
Britannia - 38%
Parle - 32%
Others - 30% ( itc ,priyagold,unibic, cremica , dukes , biskfarm , anmol )
- Market Share – product wise
| Marie and Glucose | 40% |
| sweet, crackers , cream ,milk | 60% |
- Market Growth CAGR - 6%- 8%
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