". Bakery Industry: Britannia controls 100% of Daily bread

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Britannia controls 100% of Daily bread

Bakery major Britannia has increased its stake from 50% to 100% in its jv with Daily bread which it acquired in 2006 . This would help Britannia to consolidates its presence in bread markets . It has not rolled out this brand nationaly as they are testing local markets with concepts like retail bakery chains with cafe like ambience .

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