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Indian Biscuit Industry Review

India is the third largest biscuit manufacturing country after USA and CHINA .Estimated annual turnover of Indian biscuit industry is around INR 65.0 billion .Biscuit Industry in India is entering into competitive phase from period of two major players dominating the industry to number of player making mark on national scene and getting share of the market which is good for the industry.

Apart from Big 3( Britannia , Parle , ITC ) there are around 150 medium to small biscuit factory in India . These Industry are now facing problem from increase of raw material price. With Govt VAT upto 12.5% has added to their woes .
indian  biscuit  brands , indian biscuit industry , indian biscuit companies
Biscuit consumption per capita in India has grown to 2.1kg per capita in comparison to 10kg per capita consumption in USA ,UK and Europe . GCC has consumption upto 6 kg per capita .


According to IBMA, the biscuit industry in India witnessed annual growth as 15% in 2003-04, 14% in 2004-05 and 2005-06, 13% in 2006-07, 15% in 2007-08 and 17% in 2008-09. While the growth rate has been stagnating during last 4 years, it has picked up momentum during the 2007-08 and the first quarter of 2008-09 mainly on account of exemption from Central Excise Duty on biscuits with MRP up to INR 100 per kg, as per Union Budget for 2007-08.

The organized biscuit manufacturing industry‘s annual production were around 1.1 million tons in 2003-04, 1.25 million tons in 2004-05, 1.4 million tons in 2005-06, 1.6 million tons in 2006-07 and 1.7 tons in 2007-08.

Rural -Urban market penetration for biscuits has been 75%/85% for urban market and 55% /65% for rural market .

Branded /Organised to Unbranded/Un organised market share of biscuit has been 60% for Organised sector and 40% for Unorganised sector .

Biscuit consumption pattern in the country are Northern India 25%, Western India 23%, Southern India 24% and Eastern India 28%.

Export share is around 15% of total production .

Major types of biscuit popular in Indian market are Glucose , Marie , Cream, Crackers ,Digestive ,Cookies and Milk .

Major manufacturers are Britannia, Parle, ITC , Priyagold, Anmol, Sunfeast, Biskfarm, Dukes, Cremica, Priya, Veeramani, Bonn, Bhagwati, Raja, Champion, Sobisco, Madhabi, Nezone, Windsor, Cookieman, Ankit, Shangrila, Nalanda, Unibic , Cookie Man ,RajaBiscuit

Major  Multinationals  have  started  entering  into these lucrative market   major  names  are  Kraft , United Biscuits , Pepsi , Unibic , GSKB, Ceylon Biscuits  and  other new domestic  entrant  has been  Shakti  Bhog

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