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Showing posts with label indian biscuit industry. Show all posts
Showing posts with label indian biscuit industry. Show all posts

Movers And Shakers of Indian Bakery Industry

Following personalities in their own way have contributed  to   Indian Bakery  Industry ,which is  now transforming  into biggest  food processing  industry   estimated  to  be Rs 11000/- crore  and had now established its own  huge supply chain from  vendors , workers , consultants , equipment manufacturers , ingredient manufacturers , packaging design , packaging material , material handling , food safety ,pest control  bakery cafe s ,marketing and advertisement .



Nulsi Wadia  -  Took over Britannia from erstwhile  Biscuit King  Rajan Pillai . Had increased his stake in BIL  by  buying Danone ( french ) and Fontera ( New Zealand -dairy business ) shares  . Shrewd Business man  expanded Britannia s  foot print in Middle East through  buying out  Strategic Food Int llc -UAE  and Al Sallan foods -Oman .


Vinita Bali -  Guiding Britannia to robust growth  from  stagnation  . with experience in marketing through her stint  with Coca Cola and Cadburys  She  is now engaged into  diversifying this Biscuit giant into  dairy , Health and wellness beverages  market . I would like to mention  the predecessor to  Vinita Bali , Sunil Alagh was responsible for turnaround of  Britannia from  Rs 600.0 crore company to  Rs 2000 crore company


Sharad  and Vijay Chauhan  - Gained No-1  position for Parle as biscuit market leader in India . Aggressively driving  Parle distribution network and launching  new products .





Jayant Kapare  -  New entrant  to  Indian biscuit  market but with brand like  United Biscuits under his leadership is trying to establish itself  into major biscuit player .With launch of  products like cookies , cream , digestive  and Marie  in very short span  United Biscuits  is set  to give  good competition t



Nikhil  Sen - Took the challenge  to give Indian consumers something different from what has been offered till now through branding of cookies with leading   Australian firm Unibic . Mr Nikhil Sen has been an old hand  in biscuit industry as Ex -COO Britannia .




Chitrajan Dar  - Taking over from  prolific  leader in ITC food division    Ravi Navare . Marketing aggresively to get larger market share of biscuit market through launch of new products  




B.P  Agarwal - No one  ever thought that  a  small player like Priya gold would give a  tough competition to biggies of biscuit industry but through  clever marketing  and  pricing it made inroads to uncharted  rural market  thus making  Priya Gold  in Top 100 fmcg brand .



Sanjeev Kaushal - In less than a decade time Sanjeev Kaushal has made a mark in Indian bakery  equipment manufacturing   with  his company New Era Machines  and simultaneously building automation centre for these ventures through its arm New Era controls .

K.B .Kale  -  Pioneered  Biscuit Ovens in India  with his company Prima Engineering . Now manufacturing complete biscuit line  .Exporting biscuit lines to several  countries .
  

J.R  . Trivedi  - Doyen of Indian packaging machinery manufacturing . Mr JR Trivedi has developed low cost packaging machines  for Indian food processing  which can compete with imported machines on performance . Multipack  systems pvt ltd  is now exporting these  packing machines to several countries .



 Adil  Hassan and Taab Siddiqui-  Made  Harvest Gold Bread  a run way  success in  Delhi - NCR  region with in small period of time . Thus  becoming  consumers most preffered bread  in capital region dislodging Britannia and other  brands . Hence  they   proved that if  you make quality product  you can beat  the established players of the Industry .

H.T.Khorakhiwala - Established Monginis Foods and initiated indian  bakery  cafe s  in different cities . Monginis cakes/muffins cup cakes  are now availbale in  major cities  and have 250 retail shop  across India .




M. Mahadevan  -  Responsible for  setting up  bakery  retail   shop  by the name " Hot Bread " . Now expanding in different parts of world .


Anand Kripalu  -  MD Cadburys India  Now under Kraft Food Inc  would be responsible  for launching brands like Oreo biscuit  in India


Many more on regional levels 


Add your own favorites you think  have contributed to Indian bakery industry .






















Biscuit Manufacturers Setting Up New Plants In Bihar


Bihar has been witnessing a renewed interest from national and regional biscuit manufacturers  to set up manufacturing units . Up till now few  biscuit manufacturers were present in the state but with CM  Nitish  New  Industrial policy  major players have put their money on the improved situation in the state . Britannia , Parle , Anmol , Sona  and Sabisco. have already begun their construction and installation plans .

A report

Three of the units, which are directly being set up by the companies, are coming up in Hajipur. The other unit, being set up in Muzaffarpur, is a joint venture with a local company getting the franchise of a reputed brand.

The units will generate employment of over 1,000 people.

Britannia is setting up its biscuit-making unit at Hajipur, around 25km north of Patna. The unit is likely to be operational by September this year.

It will have the capacity to produce 50,000 metric tonnes of biscuits every year and the company would invest about Rs 55 crore under this project. It would provide employment to 330 people.

Bansal biscuits, the makers of the Anmol brand of biscuits, too are setting up their unit in Hajipur. Biscuits made in this unit are likely to hit the local market in March this year. This unit would have the capacity to make 12,600 metric tonnes of biscuit per annum and would provide employment to 117 people. The company is investing about Rs 23 crore.

Another unit that is coming up in the same city is that of Sona Biscuits, the makers of the Sobisco brand. The company is investing over Rs 24 crore for setting up its unit which, after completion, would have the capacity to produce 15,000 metric tonnes of biscuit per annum. This unit is likely to become functional by March this year and it would provide employment to 219 people.

The fourth unit is coming up at Muzaffarpur, around 80km north of Patna, and this is being set up under the private-private partnership model. One Lavanya Finvest Private Limited has taken the franchise to produce the popular ParleG brand at this unit.

Britannia Vs Parle

The setting up of this unit would attract an investment of about Rs 25 crore. The unit, which is likely to start production by the end of this year, would have the capacity to produce 36,000 metric tonnes of biscuits per annum. This unit would provide employment to 434 persons.

The Bihar Industrial Area Development Authority (BIADA) has provided land for all these projects. “We processed the proposals at a very quick pace as the state government is determined to ensure that investors coming to the state face no hassles,” a highly placed source in BIADA told The Telegraph.

The source said work at all these projects are going on at the desired pace and going by the progress made so far, biscuit production in all these units would start this year itself.

source
www.news.biharprabha.com

PepsiCo Joins Kraft , UB & GSKB To Add Competiton In Indian Biscuit Market

"Decade of Biscuits " as rightly claimed  by  Nikhil Sen  , CEO  Unibic India and an old hand from Britannia  Industries ( Ex -COO) . Major Internatioal players are making beeline to untapped Indian biscuit segment  which have been dominated by two player  from long namely Britannia and Parle .  Kraft , United biscuits , GSKB ,Unibic and now Pepsi Co  have launched their product or planning to do so . Even Indian companies like  Shakti Bhog and now Marico  are planning to enter Rs 11,000 crore biscuit market  which is still dominated by unbranded products .Amul , India's  Dairy major  has  been news for its plan to explore  Indian biscuit segment . Consumers would see innovative products&packaging   as these companies would  try  to  lure  Indian consumers and garner market share .

A report
Forget cola war, PepsiCo now wants to battle it out in the Rs 11,000-crore Indian biscuits market that is getting chock-a-block with new entrants. The American food and beverages maker, which launched Aliva baked crackers in 2009, will start test-marketing oats-based premium cookies under its Quaker brand next month, two officials directly involved with the development said.

PepsiCo India is among a slew of domestic and international companies rushing to the fastest-growing processed food segment in the country, growing 20% a year, faster than noodles and potato chips. “The category will explode this decade,” says Nikhil Sen, biscuits industry veteran and MD of Bangalore-based biscuit maker Unibic India. American major Kraft Foods is expected to kick off its India foray with biscuits some time this year.


Source
The Economic Times

Britannia Loses Market Share For Its Major Brands

Indians spend more on biscuits than on toothpastes, skin-care products, shampoos and instant noodles put together, and Parle Products has surged ahead of Britannia Industries to become a clear leader in the Rs 11,000-crore-plus market, say Nielsen data.

The country spent Rs 11,295 crore on biscuits in the 12 months ended March 2010 compared with Rs 2,300 crore on toothpastes, Rs 3,500 crore on skin-care products, Rs 2,400 crore on shampoos and Rs 1,300 crore on instant noodles. And in the first half of the current financial year, it has already spent Rs 6,320 crore on biscuits, according to The Nielsen Company, the country’s largest market researcher.

The largest piece of this big and growing cookie now belongs to Parle Products. The Mumbai-based, Rs 5,000-crore company, promoted by Vijay and Sharad Chauhan, has close to 45% share of the biscuits market while Nusli Wadia’s Britannia Industries has about 38% share.

For years, the two largest cookie makers were neck-and-neck with about 35% share each in the market.
Nielsen data shows that Good-Day’s share dropped from 31.6% in 2009-10 to 27.8% in the April-September period, while Parle 20-20’s share increased from 11.3% to 17.9% during the same period. Parle also managed to push its share in the Rs 3,312-crore glucose biscuit segment where Parle G now accounts for more than three-fourths of the category.

The share of Britannia’s Tiger glucose slipped from 12.2% in 2009-10 to 11.7% in April-September this year, while the share of the third significant player in the category, ITC’s Sunfeast glucose, remained constant at 8.8%
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In salted crackers, Britannia Time Pass is the only major brand that lost share, to 10.6% in the first half of current fiscal from 11.3% in the whole of last year, the Nielsen data shows.

Read more on


Parle To Enhance Capacities& Launch New Products To Counter Competition

Indian Biscuit  market  is now witnessing interesting actions to increase share of the pie  between major players such as Britannia , ITC  and the new entrants  such as  United Biscuits , Pepsi  , GSKB  and Unibic .Parle which has now donned the numero uno position  beating Britannia  dominance  have laid aggressive plan to retain this position .

 A report
In a bid to retain its edge in the Rs 11,000 crore branded biscuits sector, Parle Products is scripting a new game plan which includes adding manufacturing capacity, new launches, revamping of pack sizes and internet advertising. “We are planning to set up six new manufacturing plants. We have just increased the pack size of our products by 10 % without raising prices,” said Praveen Kulkarni, general manager, Parle Products.
At present, Parle Products has 76 manufacturing facilities across the country. It is increasing its distribution network by 20% in the next two months.
“As part of our festive offer, we have increased the capacity of our brands in terms of volume by 30 to 40%. With a 45% market share, we are the leaders,” added Kulkarni.
With its festive offer, the company hopes to clock 30% growth in sales this year. Parle’s major biscuit brands include Parle G, Monaco, Hide & Seek and Krack Jack among others.

Parle Foods is also investing in new product developments to woo new consumers. Parle Products is now in the process of rolling out its new launches Parle Top and `Parle Cream Crackers' across the country.” Parle  have introduced it in Maharashtra and Goa for market trial run before national launch


source : Financialexpress.com

Indian Biscuit Industry Review

India is the third largest biscuit manufacturing country after USA and CHINA .Estimated annual turnover of Indian biscuit industry is around INR 65.0 billion .Biscuit Industry in India is entering into competitive phase from period of two major players dominating the industry to number of player making mark on national scene and getting share of the market which is good for the industry.

Apart from Big 3( Britannia , Parle , ITC ) there are around 150 medium to small biscuit factory in India . These Industry are now facing problem from increase of raw material price. With Govt VAT upto 12.5% has added to their woes .
indian  biscuit  brands , indian biscuit industry , indian biscuit companies
Biscuit consumption per capita in India has grown to 2.1kg per capita in comparison to 10kg per capita consumption in USA ,UK and Europe . GCC has consumption upto 6 kg per capita .


According to IBMA, the biscuit industry in India witnessed annual growth as 15% in 2003-04, 14% in 2004-05 and 2005-06, 13% in 2006-07, 15% in 2007-08 and 17% in 2008-09. While the growth rate has been stagnating during last 4 years, it has picked up momentum during the 2007-08 and the first quarter of 2008-09 mainly on account of exemption from Central Excise Duty on biscuits with MRP up to INR 100 per kg, as per Union Budget for 2007-08.

The organized biscuit manufacturing industry‘s annual production were around 1.1 million tons in 2003-04, 1.25 million tons in 2004-05, 1.4 million tons in 2005-06, 1.6 million tons in 2006-07 and 1.7 tons in 2007-08.

Rural -Urban market penetration for biscuits has been 75%/85% for urban market and 55% /65% for rural market .

Branded /Organised to Unbranded/Un organised market share of biscuit has been 60% for Organised sector and 40% for Unorganised sector .

Biscuit consumption pattern in the country are Northern India 25%, Western India 23%, Southern India 24% and Eastern India 28%.

Export share is around 15% of total production .

Major types of biscuit popular in Indian market are Glucose , Marie , Cream, Crackers ,Digestive ,Cookies and Milk .

Major manufacturers are Britannia, Parle, ITC , Priyagold, Anmol, Sunfeast, Biskfarm, Dukes, Cremica, Priya, Veeramani, Bonn, Bhagwati, Raja, Champion, Sobisco, Madhabi, Nezone, Windsor, Cookieman, Ankit, Shangrila, Nalanda, Unibic , Cookie Man ,RajaBiscuit

Major  Multinationals  have  started  entering  into these lucrative market   major  names  are  Kraft , United Biscuits , Pepsi , Unibic , GSKB, Ceylon Biscuits  and  other new domestic  entrant  has been  Shakti  Bhog

Wait and watch policy on price increase - Biscuit manufacturers

Biscuit manufacturers of India have adopted a wait and watch policy on spiraling prices of major ingredients like sugar , milk , edible oil etc . Things have been aggravated by poor monsoon this year where majority of states are facing drought like situation . All this has prompted biscuit manufacturers for adopting cost reduction strategies avoiding the last resort of price increase of the product . All of them were of the view to reduce grammage of biscuit then to increase the price .
This has been the strategy for most of the biscuit manufacturer for recent months hence giving less and charging same price from the consumer .

Read

Biscuit manufacturers are moving out of NOIDA

Noida was once described as most industrialised zone near capital Delhi , but recent incidents and the taxation in that area has made business men to shift their operations . Companies like Surya foods and lancer biscuits have shifted their base to near by state uttarakhand .



Read article on exit of bakery units from Noida

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