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Wait and watch policy on price increase - Biscuit manufacturers

Biscuit manufacturers of India have adopted a wait and watch policy on spiraling prices of major ingredients like sugar , milk , edible oil etc . Things have been aggravated by poor monsoon this year where majority of states are facing drought like situation . All this has prompted biscuit manufacturers for adopting cost reduction strategies avoiding the last resort of price increase of the product . All of them were of the view to reduce grammage of biscuit then to increase the price .
This has been the strategy for most of the biscuit manufacturer for recent months hence giving less and charging same price from the consumer .

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