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Parle revamps its popular Krack Jack Brand


Parle products Indias leading biscuit manufacturer has revamped its Popular salt n sweet biscuit
Krack Jack with a new packaging and logo . Krack Jack is the leader in salt n sweet biscuit category with 45% market share with Britannia 50 -50 coming next to it .

Krack Jack along with Parle G makes the maximum contribution to Parle sales .Krack Jack campaign is worked out by Thoughtshop, Message which is underlined is duality of life with personal anecdotes .The characters Krack and Jack would be personified by actors Swapnil and Gaurav on Tv ad s.

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