Parle premium cookies are now re packaged in cups and branded as mini cookies laden with choco chips
Showing posts with label Parle products. Show all posts
Showing posts with label Parle products. Show all posts
Parle Launches Fusion Cookies
Innovative products
would be the mantras for biscuit manufacturers to have healthy bottom lines .
Following this principle Parle has launched Fusion Cookies in its Happy Happy brand . Its has unique combination two types of dough . It has been targeted towards teens and kids , with attractive packaging , colors and flavors it should definitely make a niche . Similar attempt has been made by Mondelez -Kraft with bournvita cookies .
would be the mantras for biscuit manufacturers to have healthy bottom lines .
Parle To Open Bakery Retail Shop s - Parle Shoppe
Drawn by ever increasing rush by investors , businessmen and vc . Parle products have decided to start exclusive retail shops in line of Haldirams and Monginis bakery retails shops selling cakes , cookies and other popular bakery products . There seems to immense potential in these retail shop which allows consumers to select bakery product of their choice and to spend time eating at the same place .Parle might also try to launch packaged cake and chocolates in coming months .
A report
Parle Products, the maker of brands such as Hide & Seek and Monaco, will foray into two new segments of packaged cakes and chocolates in the next quarter. “Parle has plans to launch chocolates and packaged cakes within a month or two,” said a senior company official close to the development.
Distributors of the biscuit maker, which is market leader by volume, told Financial Chronicle that the company’s plan is to diversify its product portfolio in order to cash in on the growing bakery business. Praveen Kulkarnii, general manager - marketing at Parle Products, denied that the company is foraying into the two new segments. “We have no plans to enter cake or chocolates categories,” he said.
Industry officials told FC that Parle has also started its own chain of exclusive retail outlets called ‘Parle Shoppes’.
The outlets are expected to help the company in its first diversification outside the biscuits and confectionery segment. The first such outlet has come up in South Mumbai. Parle’s move to experiment with setting up exclusive outlets aims to replicate the success of Monginis which has exclusive Monginis shops selling cakes, savouries and packaged bakery products. Kulkarnii, however, said the company has no plan to expand its Parle Shoppe network.
The entry into the packaged cakes segment, which is dominated by Monginis and Britannia, is an outcome of the company’s focus on new product introduction to drive growth, according to industry officials. While some of its new products such as Parle Monaco Smart Chips have been a success, others such as Parle wafers and FullToss have been a mixed bag.
The leading players in the chocolate market are Cadburys, Nestle and Amul.
Rivals in the market believe that all players in these segments will benefit when the “pie” increases. Virendra Ghole, GM (marketing and ecommerce) at Monginis Foods, said, “The packaged cake market is driven by distribution. With a mighty distribution set up covering remote parts of India, Parle will be successful in making a large impact on this industry. The market will expand with increased awareness for branded cakes benefiting organised branded firms.
source
author : Meghana maiti & Y.A .Pitalwalla
mydigitalfc.com
A report
Distributors of the biscuit maker, which is market leader by volume, told Financial Chronicle that the company’s plan is to diversify its product portfolio in order to cash in on the growing bakery business. Praveen Kulkarnii, general manager - marketing at Parle Products, denied that the company is foraying into the two new segments. “We have no plans to enter cake or chocolates categories,” he said.
Industry officials told FC that Parle has also started its own chain of exclusive retail outlets called ‘Parle Shoppes’.
The outlets are expected to help the company in its first diversification outside the biscuits and confectionery segment. The first such outlet has come up in South Mumbai. Parle’s move to experiment with setting up exclusive outlets aims to replicate the success of Monginis which has exclusive Monginis shops selling cakes, savouries and packaged bakery products. Kulkarnii, however, said the company has no plan to expand its Parle Shoppe network.
The entry into the packaged cakes segment, which is dominated by Monginis and Britannia, is an outcome of the company’s focus on new product introduction to drive growth, according to industry officials. While some of its new products such as Parle Monaco Smart Chips have been a success, others such as Parle wafers and FullToss have been a mixed bag.
The leading players in the chocolate market are Cadburys, Nestle and Amul.
Rivals in the market believe that all players in these segments will benefit when the “pie” increases. Virendra Ghole, GM (marketing and ecommerce) at Monginis Foods, said, “The packaged cake market is driven by distribution. With a mighty distribution set up covering remote parts of India, Parle will be successful in making a large impact on this industry. The market will expand with increased awareness for branded cakes benefiting organised branded firms.
source
author : Meghana maiti & Y.A .Pitalwalla
mydigitalfc.com
Parle Launches Milk Power In Tamil Nadu
source : Financial Chronicle
Parle Products Goes For Expansion Mode To Thwart Competition
A report
The Rs6,000 crore biscuits major Parle Products, which has pilfered Britannia Industries Ltd’s market share, is looking to maintain its leadership in the branded biscuits segment.
Parle claims to hold a market share of 40% in volume and 32% in value terms in the branded biscuits segment. At present, Britannia has a market share of 28% in volume terms and 32% in value.
Analysts estimate Britannia has lost about 4% volume share in the last three years, whereas Parle has gained the same.
Going forward, the company plans to double its distribution network and increase the number of its manufacturing units.
source
complete story on -DNA
PARLE - G World's Largest Selling Biscuit - Nielsen
Parle -G still rules the world .Parle -G with its taste and quality has been popular for generations of Indian .
Parle-G, the glucose biscuit brand from Parle Products , has consolidated its position as the world's largest selling biscuit brand, says a report by Nielsen.
The study, for last year, says Parle-G has topped brands like Kraft's Oreo, Wal-Mart's private labels and Mexico's Gamesa in voulme sales to lead the 11,295-crore Indian biscuits category.
The Nielsen study adds India is the world's leading market for biscuits, ahead of the US, Mexico, China, Argentina, France, Italy, Germany, Turkey and Spain.
Source
The Economic Times
Parle Counters Competition With Plans To Increase Capacities
Parle have taken on to competition with declaration that it would enhance its capacities in tune of 15 % . with competitors planning for expansions such as Britannia , ITC , Unibic and new entrants like Shakti Bhog and United Biscuits it has to be aggressive to protect its turf . Parle has recently being elevated itself to No-1 company in Indian biscuits market by volume of sales .
Article
Parle Products is extending its distribution network and increasing manufacturing capacity by a fifth to maintain its market share. The leading biscuit maker has been unable to meet the growing demand for its products through its distribution channels.
Praveen Kulkarnii, general manager (marketing) of Parle Products, said they had not been able to meet the demand due to supply issues. “We are increasing our capacity by 15-20 per cent. The franchisees for outsourced manufacturing would be making investment for capacity addition.”
Parle, which clocked a turnover of Rs 4,000 crore in 2009-10, markets products such as Parle G, Melody, Monaco and Krack Jack. The company is expecting its sales to grow by 15-20 per cent this financial year.
The company is looking at expanding the product portfolio by introducing newer categories. “Parle Top, which was launched recently, will be extended to other markets in a few weeks. We will be spending around Rs 5-10 crore for advertising,” said Kulkarnii.
The market is split between three major players — Parle, Britannia and ITC — and a clutch of regional players.
“We are aware of the increasing market share of our rivals. We are trying to plug in the gaps in distribution. We are beefing up our marketing strategies and promotions, advertising to woo consumers,” said Kulkarni
read more on
http://www.mydigitalfc.com/news/parle-increase-capacity-strengthen-distribution-255
Article
Parle Products is extending its distribution network and increasing manufacturing capacity by a fifth to maintain its market share. The leading biscuit maker has been unable to meet the growing demand for its products through its distribution channels.
Praveen Kulkarnii, general manager (marketing) of Parle Products, said they had not been able to meet the demand due to supply issues. “We are increasing our capacity by 15-20 per cent. The franchisees for outsourced manufacturing would be making investment for capacity addition.”
Parle, which clocked a turnover of Rs 4,000 crore in 2009-10, markets products such as Parle G, Melody, Monaco and Krack Jack. The company is expecting its sales to grow by 15-20 per cent this financial year.
The company is looking at expanding the product portfolio by introducing newer categories. “Parle Top, which was launched recently, will be extended to other markets in a few weeks. We will be spending around Rs 5-10 crore for advertising,” said Kulkarnii.
The market is split between three major players — Parle, Britannia and ITC — and a clutch of regional players.
“We are aware of the increasing market share of our rivals. We are trying to plug in the gaps in distribution. We are beefing up our marketing strategies and promotions, advertising to woo consumers,” said Kulkarni
read more on
http://www.mydigitalfc.com/news/parle-increase-capacity-strengthen-distribution-255
Britannia Vs Parle – Battle for the market continues
Britannia and parle the two food majors of India in the field of biscuits and bakery products . fighting it out in market for the share of consumers pocket and market dominance .In yester years it was market segments which both have dominated and not much was seen to disturb that arrangement.Parle with its Parle G , Kraxkjack and manaco where as Britannia has Good day , Marie gold , Creams
Britannia dominated the premium segment of biscuits where as parle dominated the mass ,low premium biscuits ,things were pretty predictable but for the
entry of new players have changed that status .Now that ITC and Priya gold are trying to break into their market and have established them selves as important players in biscuit market . These two major biscuit producers has are now forced to innovate products by the consumers to create brands which could be differentiated .
Both are trusted brand are ranked in top brands for biscuit ,both have a long history of brands . The Major difference though is that where Britannia is revenues from bakery products is around 90 % ,share of biscuit sales is around –80% for parle
Recently two categories has seen major ad war are bourbon and salty snacks . Parle has come up with new bourbon under its hide and seek umbrella brand .Pitching against Britannia s popular bourbon which has 70% market share of the bourbon biscuits . Parle upped its TV ads by roping in Hritik roshan . Similarly Parle has re jigged its Krack Jack biscuits to Britannia's 50- 50 eating up its market share . Krack Jacks with new packaging and TV ads of Krack and Jack promoting the brands . It would be interesting to see what impacts these would have on the sales of these two biscuits .
PARLE VS BRITANNIA
Business
IMPORTANT BRANDS PITCHED AGAINST EACH OTHER
So the battle for market share continues and advantage is for consumers who will get better product from both these biscuit majors .
Britannia dominated the premium segment of biscuits where as parle dominated the mass ,low premium biscuits ,things were pretty predictable but for the
entry of new players have changed that status .Now that ITC and Priya gold are trying to break into their market and have established them selves as important players in biscuit market . These two major biscuit producers has are now forced to innovate products by the consumers to create brands which could be differentiated .
Both are trusted brand are ranked in top brands for biscuit ,both have a long history of brands . The Major difference though is that where Britannia is revenues from bakery products is around 90 % ,share of biscuit sales is around –80% for parle
Recently two categories has seen major ad war are bourbon and salty snacks . Parle has come up with new bourbon under its hide and seek umbrella brand .Pitching against Britannia s popular bourbon which has 70% market share of the bourbon biscuits . Parle upped its TV ads by roping in Hritik roshan . Similarly Parle has re jigged its Krack Jack biscuits to Britannia's 50- 50 eating up its market share . Krack Jacks with new packaging and TV ads of Krack and Jack promoting the brands . It would be interesting to see what impacts these would have on the sales of these two biscuits .
PARLE VS BRITANNIA
Business
| Description | Britannia | Parle |
| Established | 1896 | 1929 |
| Nature of business | Public ltd | Family run business |
| No of manufacturing units | 5 own ,40CMU | 8 own units ,60 CMU |
| Market share ( value) | 32.80% | 32.94% |
| Ads Major methods | Cricket events and players | Celebrities endorse ment |
| New areas of promotion | Environment | Health and wellness |
| Category | Britannia | Parle | Leader |
| Glucose | Tiger | Parle -G | Parle-G |
| Marie | Marie Gold | Parle Marie | Marie Gold |
| Salty snacks | 50-50 | Krack Jack | Krack Jack |
| Choco chips | Good day | Hide n seek | Good day |
| Milk | Milk bikis | Milk sakhti | Milk bikis |
| Bourbon | Bourbon | Hide n Seek | Bourbon |
| Nice | Nice | ------ | Britannia Nice |
| Multi grain | Nutri choice | ----- | Nutri choice |
| Cream | Cream Treat | Kreams | Cream treats |
| Cookie | Good day | 20-20 | Good day |
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Parle revamps its popular Krack Jack Brand
Parle products Indias leading biscuit manufacturer has revamped its Popular salt n sweet biscuit
Krack Jack with a new packaging and logo . Krack Jack is the leader in salt n sweet biscuit category with 45% market share with Britannia 50 -50 coming next to it .
Krack Jack along with Parle G makes the maximum contribution to Parle sales .Krack Jack campaign is worked out by Thoughtshop, Message which is underlined is duality of life with personal anecdotes .The characters Krack and Jack would be personified by actors Swapnil and Gaurav on Tv ad s.
Read
Krack Jack with a new packaging and logo . Krack Jack is the leader in salt n sweet biscuit category with 45% market share with Britannia 50 -50 coming next to it .
Krack Jack along with Parle G makes the maximum contribution to Parle sales .Krack Jack campaign is worked out by Thoughtshop, Message which is underlined is duality of life with personal anecdotes .The characters Krack and Jack would be personified by actors Swapnil and Gaurav on Tv ad s.
Read
Parle goes green with eco -campaigns
Parle products which owns brands like Parle -G , Krackjack , Monaco , Hide n seek and several other biscuits brands is planning for major ad campaign for awareness among school children and masses on environmental issues .
Marathon campaign on FM ( 9270 sms )starts on 2nd Oct
The program is titled as Parle G -for green ,G -for genius .RJ would go non stop advocating about green environment and its advantages along with issues like global warming ,power saving , water pollution ,air pollution and steps to save environment .It is done on BIG 92.7 FM Radio Network across the country and would continue till they get 9270 sms .
Parle products India's biggest biscuit manufacturer has planned campaign for green environment with campaign titled My Green Planet . This campaign would be launched through 70 cities across India with participation of 5000 schools .Aim to educate 8 million people.Program would be launched from first week of October till 20 th of October and would cover planting trees . Eco friendly disposal for wrapper s would be taught to the children and their parents .
Read
Marathon campaign on FM ( 9270 sms )starts on 2nd Oct
The program is titled as Parle G -for green ,G -for genius .RJ would go non stop advocating about green environment and its advantages along with issues like global warming ,power saving , water pollution ,air pollution and steps to save environment .It is done on BIG 92.7 FM Radio Network across the country and would continue till they get 9270 sms .
Parle products India's biggest biscuit manufacturer has planned campaign for green environment with campaign titled My Green Planet . This campaign would be launched through 70 cities across India with participation of 5000 schools .Aim to educate 8 million people.Program would be launched from first week of October till 20 th of October and would cover planting trees . Eco friendly disposal for wrapper s would be taught to the children and their parents .
Read
Parle G the undisputed leader in Glucose biscuit
I was just wondering how come Parle G has maintained its leadership for such long in glucose variety .Even when you had competitors like Britannia presence in market .Major Points which come in my mind are following .
Recipe: Parle G Recipe has been unique and all of it characteristic like bite , baking ,taste and aroma stands different from other brands of glucose. Britannia early response was with a product known as Glucose -D .Now of course they have launched new product called Tiger which has got substantial share of glucose market but yet it has to catch up with Parle -G
It started early .Parle was the one which started glucose biscuit in mass production .
Marketing : Its penetration to entire spectrum of market is envious . You can find Parle G in any corner of India .Of course the packaging with the child with a smile over its pack has won million consumer . The target consumers have been children who are dominant part of consumer base .
Recipe: Parle G Recipe has been unique and all of it characteristic like bite , baking ,taste and aroma stands different from other brands of glucose. Britannia early response was with a product known as Glucose -D .Now of course they have launched new product called Tiger which has got substantial share of glucose market but yet it has to catch up with Parle -G
It started early .Parle was the one which started glucose biscuit in mass production .
Marketing : Its penetration to entire spectrum of market is envious . You can find Parle G in any corner of India .Of course the packaging with the child with a smile over its pack has won million consumer . The target consumers have been children who are dominant part of consumer base .
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