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Shakti - Bhog to enter biscuit market

shakti bhog divs ,shakti bhog enters biscuit market , shakti bhog brand , shakti bhog atta
Shakti bhog foods India major branded wheat flour manufacturer which sells its product by the name of "shakti bhog" has decided to enter Indian biscuit market by launching healthy biscuits with brand name of 'Div'. Organised Biscuit market is estimated to Rs 9000/- crore . The dominant players are Parle , Britannia , ITC , Pepsico and Priya Gold .

Shakti Bhog foods natural extension would have been bakery products and with decision to go for biscuits they have started commissioning its plant at Haridwar with investment of Rs 75.0 crore . The focus of the company will be on “health biscuits”, with the primary ingredients being wheat, fibres, oats and multigrains, according to Shakti Bhog Foods Managing Director K K Kumar.
They expect Rs 250.0 crore annual turnover from biscuits .They roped in Karisma Kapoor for the ad campaign worth Rs 15.0 crore .

Shakti Bhog is famous brand for wheat flour and have share upto 60% market share in Northern region of India . Shakti bhog group turnover is approx Rs 2000/ crore .

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