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Private label bakery products giving competition to big brands


Private labels bakery products have become corner stone for many food retails to rake up good profits . Private labels have gained much of popularity with food retails who are gradually moving towards their own brands than to put big brands . Food retailers either with their own facility of outsourced manufacturing gets their bakery product .

Report, based on a consumer survey, reveals that while the adoption of private labels began with its value proposition, consumers perceive these store brands are offering quality at par with other national brands.

New Sets of manufacturers have sprung up to cater this private label requirements or manufacturers with idle capacity see this as good opportunity .Bringing extra jobs and employment .

Major food retailers like Reliance, Aditya Birla and Food Bazaar all have their private label bakery products . Private label foods have already been practised by retail giants like Wall Mart , Carrefour and Tesco .In addition to private label products they have live bakeries placed in their food courts.

Big Brands manufacturers have to innovate , launch new products with lower price strategy to counter this private label products invasion. Trade margins to be re worked with big retailers .

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