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Bakery Cafes are profitable business - A survey

Bakery Cafe s have reported spectacular growth in  recent  economic slowdown .Manufacturing has been hit by the cost escalation how ever  the bakery cafes  are in expansion mode . A recent survey by  Technomic tells us all.

According to Technomic’s new study, the 2009 Technomic Top 25 Bakery Cafe Chains Restaurant Report, system-wide sales for the bakery-café industry grew 12 percent in 2008 to $4.5 billion, led by Panera Bread, Einstein Bros. Bagels and Au Bon Pain, with $2.6 billion, $393 million and $307 million respectively.




"The consumer trade-down from full-service to limited-service formats that solidified through 2008 and into 2009 allowed fast-casual bakery cafes to truly shine," said Darren Tristano, executive vice president at Technomic. "The appeal of moderately priced, high-quality menu offerings served in contemporary ambiance, as well as consumer perception of value for this format, has more than likely strengthened over the past year."



Among the trends, products, and findings included in the report:



Health and nutrition: Einstein Bros. Bagels' Lighter Fare Menus.

Expansion of breakfast offerings: Atlanta Bread Company, Corner Bakery Café, and Panera Bread.

Revamped catering programs: Au Bon Pain's Hot Lunch line.

Value equation: La Madeleine's Choose Two Menu, Einstein Bros. Bagels' Snack-Out menu, Au Bon Pain's small-bite Portions menu.

Nontraditional sites and urban locations: airports, college campuses, military bases, medical centers and hotels.

Social media: use of Facebook and Twitter to promote new and limited-time offerings.

Bakery cafe chains' units expanded by 6.6 percent to 3,107 locations.

Paradise Bakery & Cafe was the sales growth leader at 30.7 percent. Le Pain Quotidien was the leader in store count growth rate at 29.6 percent.

Source: Technomic Inc

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