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Mrs. Fields To Buy Cookie Man Chain

As  discussed in earlier post  Indian firm was hot favorite to take over  Cookie Man  but finally its was Mrs Fields  which won the bid.
Franchise chain Cookie Man has been rescued from liquidation, with former rival Mrs. Fields acquiring the brand in a deal announced this morning.
Cookie Corporation, with owns the Australian master franchise for Mrs. Fields, will buy the business and tip it into a new subsidiary called Cookie Man Australia. The Cookie Man chain has 43 stores, which are supplied cookies from a manufacturing plant and warehouse in Sydney.
Cookie Corporation will continue to separately operate the Mrs. Fields chain, which has 27 stores. Managing director Andrew Benefield says Mrs, Fields will continue to import its trademark cookies from the United States, although Mrs. Fields will have some access to the Cookie Man manufacturing facility and warehouse, allowing it to develop new products for the Australian market.
Benefield has also brought former Cookie Man owner Peter Elligett on board as general manager of the Cookie Man business, a move Benefield says will be "very popular with Cookie Man franchisees".
Benefield told SmartCompany the two brands can co-exist in the marketplace as separate entities.
"Mrs. Fields is a premium brand with a very specific, soft-baked cookie where Cookie Man has always been popular with kids and senior citizens – it’s a very different market."

more on
Mrs. Fields to buy collapsed Cookie Man chain - Business news, business advice and information for Australian SMEs | SmartCompany

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