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Parle Launches Milk Power In Tamil Nadu

 milk power , parle milk power , parle biscuits
Parle products  India s leading biscuit manufacturer  has test  launched  Milk Power biscuits in Tamil Nadu  prior to going  pan India .  Tamil nadu has almost 55% market  share for milk biscuits  still dominated by arch rival Britannia's  Milk Bikkis , new  ITC  Milk magic and  Horlicks biscuits  . Parle 's  earlier foray  into Milk biscuit segment was through  its  product called Milk Shakti   with  recipe of milk with honey  which  could not  make much of  impact . Parle now  with new avatar of Milk Power  has  launched  this  biscuit fortified with  vitamins and iron  which would appeal to health  conscious mothers .Milk  variety  is about 5-10% of  total biscuit production popular among kids and teens .

source : Financial Chronicle 

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