". Bakery Industry: 10/1/11 - 11/1/11

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Grupo Bimbo Goes For Expansion In Europe



Grupo  Bimbo goes for  expansion spree with  take over of  Sara Lee  Business in Spain and Portugal


A report .


"Grupo Bimbo S.A.B. de C.V. has agreed to purchase Sara Lee Corp.’s fresh bakery business in Spain and Portugal for about €115 million ($154 million).
“This acquisition underscores our international growth strategy and bolsters our vision of becoming a global leader in the baking industry,” said Daniel Servitje, chief executive officer of Grupo Bimbo. “It will also give us the opportunity to unite the Bimbo brand on both sides of the Atlantic along with the transfer of know-how between the two companies and commitment of our new Spanish and Portuguese associates.”
The agreement includes all Sara Lee fresh bakery brands, including Bimbo, Martinez, Ortiz and Silueta, in Spain and Portugal along with seven manufacturing facilities. In fiscal 2011, the Sara Lee fresh bakery business in Spain had net sales of $408 million.
“The move to Grupo Bimbo is a natural next step that can benefit the Sara Lee bakery team and brands in Spain and Portugal as they would become part of an organization fully dedicated to the bakery category,” said Jan Bennink, executive chairman of the board for Sara Lee. “Divesting the bakery business allows Sara Lee’s international portfolio to become simpler and more focused on coffee and tea, the categories around which we are building a leading pure-play international company.”

source
foodbusinessnews.net

Eco Friendly Bakery



Case  Study  On Eco  Friendly  Bakery


Bird  Bath Bakery  - USA .

The Bird Bath Bakery  is a prime  example of eco – friendly  bakeries . The promoters have  installed equipments which  run on wind mill  energy  (  Electrical energy generated through  wind mill is used to run  the  mixers , ovens , slicers etc ).

Finished goods are transported in neighborhood   through  eco friendly   bi cycles

Customers  are encouraged and incentives given if they arrive on bicycles , skates and other mode of transport  thus saving of fuel .

Organic  raw materials are used  for bakery products .
 
Wheat is used to make walls of the bakery with bio- degradable  cups made of corn .


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