Britannia one of the popular bakery brand has en cashed on the new trends in gifting in festive seasons covering dussehra ,diwali,xmas and new year . Preparation starts from month of july getting the gift pack art work ready with design . Packings are done with assorted biscuits either in house or with help of outsourced vendors . Every year Britannia gets decent profits from these gift packs . Competitors like Parle , ITC,Oreo , United Biscuits have also come up with gift packs . Consumers are also experimenting with new ideas for gift on these festive occasions .Gifts consisting of biscuit , confectionery , beverages and snacks items have become popular due to adulteration which are common now for traditional sweets( Mithai )
Shubh Kamanayien Pack consists various biscuit pack such as Maska -Chaska , Goodday , Bourbon etc.
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