Britannia brings a new product to compete in healthy bread segment called " Atta" bread . Atta ( wheat flour ) is primary ingredients for ethnic breads for Indian house hold thus placing it into majority house hold grocery purchase .
Atta bread is slightly different with wheat flour content as it has more fibre % then Brown bread or whole wheat bread .Britannia Atta bread has 22% of whole wheat flour as declared in lable thus we can conclude that rest of flour 25-30% is wheat flour ( maida ) as ingredient .
Competition for Brown and Atta breads comes f rom formidable presence of local brands such as Mrs Bector s English oven , Harvest Gold and Bonn Bread
Atta bread is slightly different with wheat flour content as it has more fibre % then Brown bread or whole wheat bread .Britannia Atta bread has 22% of whole wheat flour as declared in lable thus we can conclude that rest of flour 25-30% is wheat flour ( maida ) as ingredient .
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