". Bakery Industry: 4/1/15 - 5/1/15

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Winkies Goes For Premium Centre Filled Cakes



Winkies   brand owned by  Dream Bake Pvt Ltd  has  focused on  premium cake category  with  innovative packaging  and  price  .Winkies  has wide range of premium range of swiss rolls , cupcakes , cream filled cake slice  , muffins   . Winkies have charted  a  niche market  and has made mark on pan India basis .



 It has launched  Centre filled   cakes .

Parle enters Sliced Cake Business



Parle  India 's leading  bakery  manufacturer has  now  enter into lucrative business  of  sliced  cake  business  which has been dominated by Britannia for long . Some regional players  have also entered this category  companies  like  Monginis , Priyagold ,  Kitty  , Winkies   all have  launched  sliced cakes and other premium cake categories  .

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