Winkies Goes For Premium Centre Filled Cakes

Winkies   brand owned by  Dream Bake Pvt Ltd  has  focused on  premium cake category  with  innovative packaging  and  price  .Winkies  has wide range of premium range of swiss rolls , cupcakes , cream filled cake slice  , muffins   . Winkies have charted  a  niche market  and has made mark on pan India basis .

 It has launched  Centre filled   cakes .

Cakes From Winkies

Winkies  have  now launched  numerous  cake variants available  at super and hypermarkets .

Winkies Swiss Roll

Winkies  Swiss Rolls  are  now available  off the shelf in Delhi market .Swiss  Rolls  are available  on local bakeries  but to  produce and market it nation wide is another game all together  however  this company  "Dream Bake  Pvt  Ltd"  has  launched  swiss rolls  by the name " Winkies ", packed in cardboard tubes.

Swiss  Rolls were tried  by Britannia  in 1995 -1997   but  not with success and was called off . Swiss Rolls  are popular abroad .

Read  more swiss rolls in India .
http://bakerybazar.blogspot.in/2009/07/britannia-s-failed-brands-and-products.html