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| Britannia Croissant |
Britannia last year had a joint venture with Chipita - a Greek company to manufacture croissant in India . Long-awaited launch is over and croissant is now available in major metros of India.
Croissant,s are French bread made up of butter with cream-filled inside. It can be eaten with jam or coffee
The factory is installed at the Ranjangaon, Maharashtra. Process of installation of the machine , trials have been completed and the product is commercially launched. Britannia treat croissant are now available in two variety of vanilla and chocolate flavors.
Croissants fill the gap for snacking on the go and is liked by all from kids to old generation . Its soft hence very popular with the older generation. Can be a good replacement for breakfast.
Britannia is trying to brand croissants in India which is produced by local bakeries. The market is estimated to be Rs 150 crores by industry experts. Britannia is already a major player in bakery products in India with brands like Good day, Marie Gold, Nutrichoice, Fifty - Fifty , Treat and dairy products thus has added croissants in its list of baked products.Britannia is trying to add other food categories for growth outside bakery products .
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