Monginis Foods, the pastry, cake and general bakery chain owned by the Khorakiwala family, is all set to foray into the health food segment.
“People are becoming health conscious and we are exploring new products, which address health concerns. As starters, we are looking at low-fat, high-fibre cookies and low-calorie ready-to-eat items,” Virendra Ghole, marketing manager, Monginis, said. The popular cake-pastry-savouries brand is also gearing up to offer new services like online cake gifting. “We have launched our e-commerce portal, http://www.monginis.net/, to enable the gifting of cakes. We will beef up activities on this front,” Ghole said.
With celebration cakes contributing nearly 50 per cent of overall sales of Monginis (the rest is attributable to pastries, savouries, cookies, chocolates, bakerwares like toast, khari, etc.), the company is also focusing on corporate clients. “We are planning to target companies in a big way. There is a need for a reliable supplier who can cater to their gifting needs,” he said.
Monginis, which has 500 franchise outlets in 37 cities, served by 14 manufacturing facilities across the country, is also present in Egypt through 45 exclusive shops. The Monginis brand in Egypt is wholly owned by the Khorakiwala family. At present the Khorakiwalas do not have any plans to move to any other country.
Source
http://www.mydigitalfc.com/companies/monginis-foray-health-foods-313
With celebration cakes contributing nearly 50 per cent of overall sales of Monginis (the rest is attributable to pastries, savouries, cookies, chocolates, bakerwares like toast, khari, etc.), the company is also focusing on corporate clients. “We are planning to target companies in a big way. There is a need for a reliable supplier who can cater to their gifting needs,” he said.
Monginis, which has 500 franchise outlets in 37 cities, served by 14 manufacturing facilities across the country, is also present in Egypt through 45 exclusive shops. The Monginis brand in Egypt is wholly owned by the Khorakiwala family. At present the Khorakiwalas do not have any plans to move to any other country.
Source
http://www.mydigitalfc.com/companies/monginis-foray-health-foods-313
