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Showing posts with label Khorakiwala. Show all posts
Showing posts with label Khorakiwala. Show all posts

Monginis Foods To Enter Health Food Segment

Monginis Foods, the pastry, cake and general bakery chain owned by the Khora­kiwala family, is all set to fo­ray into the health food segment.

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“People are becoming he­alth conscious and we are exploring new pr­oducts, which address hea­lth conc­erns. As sta­rters, we are looking at low-fat, high-fibre cookies and low-calorie rea­dy-to-eat ite­ms,” Virendra Ghole, mark­eting manager, Monginis, said. The popular cake-pastr­y-savouries brand is also ge­aring up to offer new services like online ca­ke gifting. “We have laun­c­hed our e-commerce portal, http://www.monginis.net/, to ena­ble the gif­ting of cakes. We will beef up activities on this front,” Ghole said.

With celebration cakes contributing nearly 50 per cent of overall sales of Mon­ginis (the rest is attributable to pastries, savouries, cookies, chocolates, bakerwares like toast, khari, etc.), the company is also focusing on corporate clients. “We are planning to target companies in a big way. There is a need for a reliable supplier who can cater to their gifting needs,” he said.

Monginis, which has 500 franchise outlets in 37 cit­ies, served by 14 manu­facturing facilities ac­ross the country, is also present in Egypt through 45 exclusive shops. The Monginis brand in Egypt is wholly ow­ned by the Khorakiwala family. At present the Khorakiwalas do not have any plans to move to any other country.


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