Mondelez has decided to appoint Dirk Van de Put, ex-CEO of
McCain Foods, as a successor to Irene Rosenfeld in the position of CEO from
November 2017.
Reports say that Rosenfeld would continue as chairman of the board until March 31, 2018. After which Van de Put
would take charge and assume the role of chairman and CEO.
The new CEO!!
So, who is this Dirk Van de Put!!
What was he doing before?
Let’s see…..
Since 2011, Dirk Van de Put has been the CEO and President
of McCain Foods Limited. Earlier, he served as Executive Vice President of
Fresh Dairy Products and as President of the Global Over-the-Counter. Prior to
that, he served as President of the Caribbean division of The Coca-Cola
Company.
Mondelez - Brand
story
Boasting to be world’s second largest confectionery, the
Mondelez International has net revenue of about $26 billion in the previous
year.
Each and every person in this world would admit that he/she
has an intense crush on any of Oreo, Cadbury, Dairy milk, Milk, Toblerone , Bellvita
biscuits, and others.
This clearly illustrates that Mondelez has a very strong
portfolio that has helped it to maintain a strong position in the snack empire.
Today, around 165 countries, enjoy the delicacies from
Mondelez – be it biscuits, chocolate, gum, candy powdered beverages etc.
Also it is a proud member of the Standard and Poor's 500,
NASDAQ 100 and Dow Jones Sustainability Index.
Let us now have a quick recap of who Irene is!!
Who is Irene Rosefield?
One of the most powerful and highly paid women in business,
Irene Rose field is currently the head of Mondelez, who will continue in her
position till the end of 2018.
During her childhood days, she aspired to become the
president of United States, but ended up being the head of Mondelez.
True that she played a pivotal role in steering up the brand
image of Oreos, Trident and Ritz. She
was also responsible for
splitting of Krafts
business into two firms one
Mondelez and other Kraft – Heinz
for American market . Take
over of
Cadbury has been her most applauded move .
A small drift
Rosenfeld shifted firm's Oreo factory from Chicago to
Mexico, for which workers protested. The company reported a drop in quarterly
sales which caused a delay in shipping and invoicing.
Conclusion
Would he be able to lead the company, like his predecessor?
Let us wait and see…..