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Indian market ready for new bakery products

Indian middle class is lapping   bakery products like never before let it be traditional products like Cakes Breads ,Buns , Biscuits , Cookies,Rusk  and Wafers . Now few bakery products have been  in  high demand  such  as Crackers , Pasta ,Pizza s and Burgers .Foreign Bakery chains are opening base in all major metros of  India  with new products.
Indian markets is now ready for few products which has been popular in western world such as


indian  bakery industry

Cupcakes and Muffins
Cupcakes are rage in USA .Be it any celebrations or party times people are buying cupcakes in bulk . Cupcakes and Muffins  are now being manufactured  by Monginis  on national scale .  Few local players such as Harvest gold  are  producing Muffins /cupcakes .





Donuts/Waffles/Bagel
Donuts ,Waffles and Bagels are popular in countries like USA ,UK and Western Europe .Now Indian bakers have started  producing  them in select bakery chains









Organic Breads/Gluten free bread
Health  conscious people  in western countries have graduated to more healthier version of baked goods such as gluten free bread and organic breads made from organic ingredients free from any chemicals







Swiss rolls/Cream Rolls
Other popular variety which are popular in western world  are  Swiss rolls  and cream rolls  .Britannia did tried to launch this product way back in year 1996 but discontinued .






Whole grain Digestive Biscuits
Whole grain digestive biscuits are made by  all major biscuit manufacturers in India .As people are  turning to healthier biscuits







Cream Pie s
Pies  which are  mostly imported  from Malaysia,South Korea and Phillipines  are liked by Indian consumers and  Chocolate pies can be seen on all major supermarkets .

Universal Robina Corporation ( URC ) - Major Bakery Manufacturer in Phillipines - A profile

universal  robina  corparationuniversal robina corporation , urc , universal robina corporation brands
URC  ( Universal Robina Corporation )  is one of the major  manufacturer of bakery products in asean countries .Established  in year  1954 by John Gokongwei  . It has come a long way to be Asean foremost bakery brands . Universal Robina Corporation  is subsidiary of JG Summit  Holdings, Inc .
Universal Robina Corporation (URC) is a manufacturer and marketer of branded food and beverages in Philippines. The company manufactures several product category related snack foods, beverage, grocery and other related products. It also offers coffee, flour, feed, meat and ready-to-drink products. The company operates in Philippines and also operates in China, Thailand, Malaysia, Vietnam, Singapore, Hong Kong and Indonesia internationally. In Philippines, the company sell its products under the brands such as Chippy, Nova, Hunt’s tomato-based products and other snack foods under the Jack ‘n Jill mega brand, Nissin and Payless noodles. URC has 15 manufacturing facilities and 14 distribution centers throughout Philippines.


Major Products - Coffee , Flour , Ready to eat  ,Snack foods , biscuit s

Major Brands - Nips , Wiggles ,Cloud 9 ,Cream-O, Fun-O, Magic, Dewberry

No. employees - 8783


Turnover-1,029 (US$m)


Competitors

Cadbury Schweppes plc,Dairy Farm International Holdings Ltd ,Del Monte Foods Company ,Groupe Danone,Kraft Foods, Inc. ,Mars, Inc.,Nestle S.A.,San Miguel Corporation




CEO- James Go



HQ
Universal Robina Corporation

110 E. Rodriguez Avenue
Bagumbayan
Quezon City,1110
Philippines
Fax: 63-2-6345317
http://www2.urc.com.ph/

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