Britannia To Enter Saudi Arabia Bakery Market

Indian major bakery manufacturer Britannia Industries Ltd managing director Ms Vinita Bali has confirmed about its intention to enter Saudi Arabia  market

Having established itself in this region through  acquisition of two plants   Strategic Food International llc , Dubai ,UAE   and Al Sallan Food Industries Co ,Sohar ,Oman .It was next logical step  from Britannia to enter Saudi Arabia market . It has invested heavily in brand positioning and promotion  in gulf region with brand named "Nutro" . Nutro  biscuits  and Nutro  Wafers have  a significant  presence in this region .Apart from gulf countries  Britannia exports  its  products to 70  countries.

Saudi Arabia  is the largest market in this area with locals and  Indian expats making sizable portion of  the population . Around 1.8 million expat Indian  population in Saudi Arabia. Brand  recognition  and loyalty  is always there  for Britannia  and hence steps are being taken by company to encash it .Britannia pricing would be competitive for consumer to entice them to buy its product .

Competition on home turf  and  pressures on price  had made Britannia  to search  for  newer market .
Nutro products with brands  from India  would be launched in Saudi market .

Britannia competitors in Saudi market would be  Krafts Nabisco , Deemah ,  Tiffany , United Biscuits and Ulker  .

Greggs Why Its So Popular In UK

When  bakeries across the globe are facing  problems  for which few have closed their shop  few of them have sold their business .gone for reducing numbers and staff  Greggs bakery chain have return profits  after profit . Greggs performance under these circumstances have been remarkable .

Greggs bakery boast  to have more  retail stores than McDonald's in UK  . It has around 1400 outlet in UK and are planning to add 600  more , that  is  enough proof of their confidence .

What strikes about their bakery business is  the best of practices followed in  corporate cultures  for example  let it be in the field of


Customer service
Product innovation
Localised flavours
Supply chain management
Employee satisfaction
Senior Management

Community  care
Social Responsibility

An article  to explain  this all
While many retailers have suffered in the economic downturn, pre-tax profits at Greggs, announced yesterday, have risen by 12.3% for the first half of the year, to £18.6m, although the rise in wheat prices may make the next half of the year more challenging. But the company has, in its quiet way, become a bit of a British institution. It serves 5 million customers a week, sells nearly 140m sausage rolls a year and has shifted a huge 4.5m breakfast rolls since launching the range in February.
"There are several reasons why Greggs has done so well," says Malcolm Pinkerton, senior analyst with retail research company Verdict. "They have shifted to fresh food and their prices are low. They focus heavily on lunchtime 'meal deals' [a sandwich, drink and packet of crisps for £2.99, 2m of which have been sold in the first half of the year], and getting morning trade. Promoting freshly baked bread and handmade sandwiches means their quality perception is on the rise." It attracts a wide range of people, "from professionals on a budget who might be switching down from Pret a Manger or EAT", says Pinkerton, to manual workers getting a morning "mansnack" – as steak bakes and its like are known – to older people and young families. Pinkerton says that among its core customer base, "people feel affection for the brand. Their sausage rolls are famous, for example."


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http://www.guardian.co.uk/lifeandstyle/2010/aug/11/greggs-the-bakers