". Bakery Industry: Greggs

Social Icons

desi bhi videshi bhi
Showing posts with label Greggs. Show all posts
Showing posts with label Greggs. Show all posts

Greggs Why Its So Popular In UK

When  bakeries across the globe are facing  problems  for which few have closed their shop  few of them have sold their business .gone for reducing numbers and staff  Greggs bakery chain have return profits  after profit . Greggs performance under these circumstances have been remarkable .

greggs , uk bakery retail chain , greggs bakery retail chain , greggs bakery chain
Greggs bakery boast  to have more  retail stores than McDonald's in UK  . It has around 1400 outlet in UK and are planning to add 600  more , that  is  enough proof of their confidence .

What strikes about their bakery business is  the best of practices followed in  corporate cultures  for example  let it be in the field of


Customer service
Product innovation
Localised flavours
Supply chain management
Employee satisfaction
Senior Management

Community  care
Social Responsibility

An article  to explain  this all
While many retailers have suffered in the economic downturn, pre-tax profits at Greggs, announced yesterday, have risen by 12.3% for the first half of the year, to £18.6m, although the rise in wheat prices may make the next half of the year more challenging. But the company has, in its quiet way, become a bit of a British institution. It serves 5 million customers a week, sells nearly 140m sausage rolls a year and has shifted a huge 4.5m breakfast rolls since launching the range in February.
"There are several reasons why Greggs has done so well," says Malcolm Pinkerton, senior analyst with retail research company Verdict. "They have shifted to fresh food and their prices are low. They focus heavily on lunchtime 'meal deals' [a sandwich, drink and packet of crisps for £2.99, 2m of which have been sold in the first half of the year], and getting morning trade. Promoting freshly baked bread and handmade sandwiches means their quality perception is on the rise." It attracts a wide range of people, "from professionals on a budget who might be switching down from Pret a Manger or EAT", says Pinkerton, to manual workers getting a morning "mansnack" – as steak bakes and its like are known – to older people and young families. Pinkerton says that among its core customer base, "people feel affection for the brand. Their sausage rolls are famous, for example."


 Read more on
http://www.guardian.co.uk/lifeandstyle/2010/aug/11/greggs-the-bakers

Greggs - UK 's Popular bakery retailer - A Profile

greggs bake shop , greggs bakery retail chain , greggs bakery chain , uk premier Gregg's a major bakery retailer declared its plan to open 600 bakery shops in near future.This would give jobs to around 6000 people .Encouraged by the sales figures and popular demand for its product Gregg's has plan for opening at least 50-60 more shops by 2010 and 70 shops per year from 2011 onwards .

A Profile
Established in year 1930 by John Gregg's at Tenyside . It went on to have seven central divisions and 504 shops by 1994 . It has acquired Bakers Oven and Birketts
Gregg's bakery shop are popular destination for customers who prefer fresh baked products . Gregg's now owns upto 1400 bakery shops through out UK . It operates on regional central bakery supplying bakery products to local retail shops all of then owned by Gregg's. Its 10 such divisions in UK.
Improved shop designs were introduced , with the new Gregg's format offering improved access to takeaway food and speedier service, and Bakers Oven featuring an enhanced seated catering concept. It become most sought out bakeries in the country.
Main products of Gregg's are Sandwiches ,Savouries , Bread , Cakes and Regional Specialities bakery products .

Contact Us - bakerybazar@gmail.com

" Learn all about bakery processes,bakery equipments and machinery,packaging , bakery ingredients and food safety.Each brand of bakery product has its own storyand history behind them to tell .Bakerybazar intends to discover and unravel these stories before you".You can submit for freePress Release,Product Launches ,New Technologies, Company Presentation, New Markets and Distribution Related News, Trade Show ,News Trade Mission Participation, Mergers and Aquisitions ,Financial Reports ,Product Sourcing Activities ,New Hires and other HR news--- any thing related to bakery industry. Write to bakerybazar@gmail.com