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Raisio 's To Launch Cholesterol Lowering Benecol Bread In Romania




Dobrogea Grup is a leading company in the milling and bakery industry  Romania. The company's product range includes flours and biscuits. In 09, Dobrogea Grup's net sales was EUR 60 million. 
With the launch of the cholesterol-lowering bread, Dobrogea and Benecol will open a new market for cholesterol-lowering foods in Romania. The Benecol bread launch follows the seminars held in the early winter for health care professionals in Romania. Consumer awareness of the new product will be raised by extensive media campaigns.
Romanian people are increasingly interested in and aware of healthy nutrition. So far, consumers have preferred traditional products and the meaning of nutritional content has been secondary in food choices, but people have shown a clear interest in, for example, additive- and preservative-free products. In the prevention of heart diseases, consumers are gradually starting to favour healthier lifestyle and nutritional ways to maintain good health.
The launch in Romania will increase the awareness and visibility of the Benecol brand in Eastern Europe. Raisio's strength is in the ability to adjust, together with its partners, to local inhabitants' purchasing behaviour and in launching Benecol products suitably applied to the markets in question. The Benecol bread on the Romanian market is a good example. Raisio will continue the preparation work with its local partners to launch new products on new markets.
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Production Planning And Its Role In Bakery

Production planning plays a very important role in bakery . Its main objective is to plan production of various SKU s in advance so as to enable each part of production to be ready when actual production is schedule . Production plan are made generally for a month and further broken down to weekly and daily production plan . Production plan also helps in getting product with optimum cost . Big bakeries with multi locational presence  have centralized production plan made and which are then synchronised with individual plants at local levels .Production planning help companies to avoid any sale loss due to un availability of product .In most of the large bakeries PPC ( Production Planning & Control ) takes help of ERP software to plan production .

Sales forecast

PPC deptt collects the sales forecast from sales deptt and plan s production keeping into following factors in mind. Normally a pattern is set for various SKUS demand with few special orders such as Promos or  special orders from big customer s.
Production plans are made with these critical factors

  • Availability of material
  • Availability of manpower
  • Availability of plant and machinery
  • Dispatch plan 
  • Festivals packs  and promotions  planning in advance 


Material requirement planning

Once sales forecast are available PPC deptt issues material requisition to purchase deptt for sourcing of ingredients , packaging and some cases machine spare parts .Lead time plays important role hence material having longer lead time needs to be procured in larger volume .Also one needs to check the stock s in hand while ordering .

Plant loading

PPC deptt then plan the optimum loading of plants with keeping in view the plant efficiency /capacities and availability . Production plan helps engineering deptt to take any modification or repair in advance to meet the schedule .

Change Overs

Normally change overs are avoided but for demand from market PPC has to plan change overs with minimum loss of time and loss to production .

Manpower

Manpower requirement are spelt out in advance with help of production plan so that in case of increase in number the HR deptt arrange the numbers in advance or inversely if decrease in requirement of worker the labor contractors are notified in advance. Weekly  offs to be scheduled  as per production plan .

Dispatch

Once the production plan is made the logistics deptt arrange for the container accordingly and the containers are ready at the time of production and documentation done without delays.

Even after careful production planning there might be changes in production plan for which there should be a secondary plan which can be taken without significant loss to the company . Main Reasons are listed

1 Stock out situation for raw material/packaging

2 Break down of machinery

3 Non availability of labour

4 Cancellation of Order

5 Situation like strikes / government orders / Break down in Utilities such as electricity /water supply .

6 Transport Problem

PPC deptt acts as the centre of all activity  related to factory operations hence it  should be alert and keep a tab on developments  of internal and external factors affecting factory operations  .

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