A Unique concept which has now gained as innovative marketing strategies for companies to cross promote products which are complimentary to each other .Mrs Field's is one of the premier chain offering cookies and baked goods to 390 outlets in United States and 80 bakery chains world wide .
Mrs. Field’s Australia has signed a Memorandum of Understanding with New Zealand Natural Ice Cream to develop co-branded stores in Australia.
Mrs. Fields Australian Managing Director Andrew Benefield announced the deal alongside David Foreman, the General Manager of Emerald Foods which owns New Zealand Natural.
According to Benefield, the product synergies between the two brands made it a logical partnership.
“I believe that co-branded outlets still need to have an offer that makes sense to consumers. Cookies and Ice Cream are a natural fit,” he said.
“There are lots of complementary products we can develop such as ice cream sandwiches, affagato’s and brownie sundaes.”
The new combined operations would also be instrumental in helping the franchisee smooth the daily and seasonal sales curve, according to Benefield.
“Ice cream is obviously a popular item in summer as are cookies in winter. However they are also complementary during the course of a single day as coffee and cookies are strong in mornings, and ice creams and smoothies are big in the afternoon. Both have a very similar frozen goods supply chain, making it an easy fit into rear of house operations.”
Continuously improving sales and the profitability of the franchisee is vital to the success of both companies moving forward, Benefield added.
read more on www.dynamicbusiness.com.au
Local Bakery Equipment Manufacturers Draws Huge Crowd At Techmart2010
Techmart 2010 organised by NSIC has wide representation of small scale industries from areas like bakery , textiles , dairy , leather and handicraft .Its held along with annual Indian trade fair at Pragati Maidan ,New Delhi.
Major attractions has been live demonstration of manufacturing process by these small bakery equipment manufacturers where one can see cookies preparation and baking .Products were offered to visitors fresh from oven .Capacities displayed were from 30kg-50kg/hr of production .
Some of the bakery equipment suppliers were
Pritul Machines: Mixers , Rotary Ovens ,
Growthway Technologies: Mixer , Rotary Ovens , Depositors
Ever Bake : Rotary Ovens
Goodlife : Rotary Oven , Mixers and Depositors
In addition to bakery equipment manufactures One can visit packaging machinery section which could be used in cookies , cakes and biscuit packagin
Companies present were
Jawla Engineering Pvt Ltd - HFW , Vertical form fill machine
Shri Vinayak Packaging Machine P ltd - Shrink wrap , Sealers , Vertical form fill machines
Entrepreneurs looking for starting small bakeries could visit these manufacturers /Suppliers in Hall No-14 at TechMart 2010 .
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