Why Fortify Flour

                        

Flour based foods are essential part of the diet for several millions of people worldwide. Their combined nature contributes energy, protein, minerals and other macro and micronutrients. Flour is considered the best carrier for supplements or fortification that is needed to replace deficiencies in diets. Fortification is the addition of nutrients at higher levels than naturally occur or the addition of nutrients that are not typically present in the natural form. It has become an important topic in the milling industry in recent years. 

Flour fortification is implemented in many regions as an adequate and cost-effective method in providing significant vitamins and minerals that are under-consumed by an immense preponderance of the public. For this reason, there is a big and growing demand for vitamin and mineral premixes for flour fortification and offering the right balance of the right nutrients is more important than ever before. So as to improve the nutritional quality of the food supply and provide a public health benefit with minimal risk to health we are providing the safest and most flexible nutritional solutions for flour fortification.

How Does Flour fortification Work?

1.It is an efficient, simple and inexpensive strategy for supplying vitamins and minerals to the diets.

2.It is made by supplementing nutrients in a surplus of volumes lost during milling or combined to enhance its nutritious value.

3.It helps children develop, strengthens immune systems, and lessens complications from diarrhea.

4.It builds strong bones, helps transmit nerve messages and assists with muscle function and blood clotting.

5.It improves the nutritional quality of the food supply and provides a public health benefit with minimal risk to health.

Overall Verdict:

Flour fortification is a relatively inexpensive and highly effective way to reduce the high rate of child mortality and stunted growth in developing countries. This process is successful because it makes frequently eaten foods more nutritious without relying on consumers to change their habits.Most  of the countries   like Australia, New zealand  and few African countries  had  made  fortification mandatory  to tackle  malnutrition .

Bunfills From Cremica

Cremica. has  launched. Bunfills as innovative. product  for. bakery lovers. we have been till now got. centrefilled  biscuits promoted by  Britannia, Itc & Parle  , taking same concept  Cremica has  launched centre filled buns . I really  loved the. luxrious taste of cream .lets see the market response

Golden Bytes. From Cremica

Adding. premium. cookies. to its  product  rànge. Cremica has. just. followed what other  biscuit manufacturer has  done ie  premiumization of biscuits  . Customer  are ready to spend  on indulgence  with distinct taste and flavour .
Competition  comes from Good Day of Britannia , 20 -20. from parle  ,Mom magic  of ITC.

WALKERS BISCUIT

I could buy Walkers biscuit of Scotland through. neighbourhood super market

Taste. was. delicious, crunchy  Do  lay hands on Walkers biscuit

Impact Of GST On Bakery Industry

Tax! A confusing subject for common people!!

A complicating topic even for the government…

This is the reason why, the government have decided to unify it as a single entity.

Single taxation system

GST, abbreviated as Goods and service tax was initially introducedduring the budget session of 2007–08, which finally came into existence last month.

All forms of indirect taxes were abolished and a single taxation system was implemented.

People gave a mixed response since they were not aware of the fact it would impact on the economic development of our country.

Earlier, we pay Entertainment tax for watching a movie and VAT (Value added tax) on purchasing goods and services. Apart from all these taxes, there are many other diversifications such as excise duties, import duties, luxury tax, central sales tax, service tax, etc.

Bakery Industry post-GST

While bread has been exempted from GST, biscuits have faced a uniform 18 percent tax that would have a huge impact on the bakery industry. Pre-GST, the biscuits were priced at the range of 70-700INR per kg. But after GST, the condition has worsened.

If sellers try to sell biscuits below 100INR, it would result in levitation of tax percentage. Though it might be beneficial to the end users, the service providers, here I mean the bakers and suppliers would get affected at a larger rate.

18% GST

All categories of biscuits, flavored refined sugar, pasta, cornflakes, pastries and cakes, come under the 18% GST.

The confusion

Though it is clear that the bread is not taxable, it is a vain for the bakers that the same bread is 12% taxable when it takes another form, such as Vada-Pav or sandwich. Here starts the confusion. Even the common men would be confused on the taxable and non-taxable goods.

Conclusion

Only if there is an awareness created, the public would discover the positivity. And also, the bakers must be given proper knowledge on what exactly is GST. 

Whole Grain Bread, A Better Alternative To Classic White Bread

Atta bread, also known as whole grain bread is now trending amongst health-conscious Indians. This has replaced white or brown bread on a large scale.

Why wheat as an alternative?

The flavor of wheat is loved by Indians, since it has been the historic staple food for Indians. The addition of wheat to bread gives it a lot of fiber and also makes you feel satisfying. Also, one could lower the risks of getting heart attack by consuming whole wheat bread instead of normal classic white or brown bread.

Wheat bread in India

When you have a deep look into the health consciousness and awareness level of Indians, it is a pity to know that we Indians are addicted more towards white bread for its taste and forget about the goodness of Atta bread.

If and only the doctors advise or if they really are diet and health conscious they choose wheat bread over white bread.

Dietary fibre percentage

In comparison with maida, atta is definitely a better choice since it has more dietary fibres compared to atta. Also, it normalizes bowel movements, lowers blood sugar and cholesterol levels.

Exploring deep inside

Whole wheat flour includes three layers of grain, such as bran, germ and endosperm. Whereas, refined flour consists only the endosperm.

Also, whole wheat flour has more fibre and phytochemicals that reducesrisk of cancer, heart disease, diabetes.

Other things to note

One must note that wheat might be sensitive on certain types of skin and it may lead to allergy or sometimes an auto immune disorder (Celiac disease). So, it is always better to take a test before consuming wheat and wheat related products that are rich in gluten.

Toxic chemicals found in normal bread

After a research, it has been found out that, chemicals such as potassium bromate and potassium iodate, that is used to treat baking flour could lead to cancer. Almost 40 countries have banned the usage of these harmful chemicals in bread.

Pathetically, this is not the case in our country. So, we must be choosy about the food we eat. Always, it is better to choose healthy one over delicious one.

Britannia To Venture Offshore To Increase Market Share

India’s most favorite Britannia works on devising a magical business tactic to capture the hearts of offshore residents by setting its foot into several countries.

Britannia

Our love for Britannia is indescribable. We all would have, at any point of time in our life, developed an intense crush with each and every product of Britannia starting from ‘Little hearts’ till smiley ‘Milk Bikis’.

Britannia aims to fulfill the requirements of its audience more than they actually expect. Basically it wants to project itself as a food industry rather posing as a bakery industry with a wide range of cheese spread, cubes, milk, skimmed milk, etc.

Consolidating the annual report, it is believed that Britannia acts as a major growth driver in dairy by selling value-added products like cheese, dahi and milk based drinks.

Target nations

Britannia would primarily target the countries that are at the stage of development and is expected that it would contribute around 14-15 per cent of its turnover in the next 4-5 years.

1000 crore plant in Maharashtra

Also the company is planning to expand its portfolio in India by diversifying the range of products and increasing the product price likely. A huge plant will be set up in Maharashtra that would cut off the production cost of products.

The Nepal invasion

Recently it has signed a 10 year technical collaboration with the famous Nebico Pvt. Ltd., a Nepal company and has decided to intrude the taste buds of Nepalese. The investment is worth 55 crores and is planned to increase even more in the upcoming years.

Overseas ventures

Britannia entered the Lankan market in the year 2008, after launching a range of biscuits under the brand name Britannia Lanka. It has finally decided to put an end to its 'unviable' Sri Lankan operations due to its financial loss.

After an adverse economic impact, the West Asia business started to face a severe downfall in UAE, where Britannia has quite sizeable presence.It  has  an unit in Oman  catering   Gulf countries.

Even after facing all these challenges, Britannia came back with a bang with its marketing strategy and made significant brand investments. This thereby strengthened its competitive position in the global arena.

Source: Various  news magazine