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Why MNC have failed in Indian Bakery Industry


Indian bakery today stands for Rs 6000 Crore Industry . Since opening of our markets for Overseas companies Bakery Industry is the Industry which these Multinationals have not able to crack where as in other industries they have remarkable presence like Pepsi , Coke , Unilever , Samsung , LG , Panasonic , Nike , Adidas , Citi , Hsbc , Procter and Gamble ,Colgate List goes on ---- . Companies like Excelsia , Unilever , Kellogg's ,Kraft ,United Biscuits ,Ceylon Biscuits , Unibic are either launched / trying to launch their products/ or have very negligible presence .


The reasons which can be attributed to failure of MNC in bakery Industries can be attributed to .

1. Jv These companies have tried to enter Indian market through partners .

2. Indian Competition was stiff from very much entrenched players like Britannia and Parle

3. Pricing done by these companies was on the on the premium side hence didn't get mass market slice .

4. Recipes which were not palatable to Indian tastes . Even Macdonalds and KFC have got Indian variants.

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