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Bimbo a major mexican bakery brand - Profile

Bimbo , Bimbo brand , group bimbo, mexican bimbo group
Bimbo brand of bakery product is popular in USA as well as in its origin country Mexico and other Latin American countries .Established in year 1945 it has created brand loyalties across continents . Grupo Bimbo brands and plants are now located in latin America , Europe and Asia.It is present in Mexico, The U.S.A., Argentina, Brazil, Colombia, Costa Rica, Panama, Chile, El Salvador, Guatemala, Honduras, Nicaragua, Peru, Venezuela, Uruguay, Paraguay, the Czech Republic and China.

Products and Brands
Bimbo products are Breads ,cookies , crackers , snacks , candy ,tortillas , pastries,buns
Its major brands are Bimbo, Marinela, Milpa Real, Tía Rosa, Mrs. Baird's, Oroweat, Entenmann's, Thomas', Boboli, Barcel, Ricolino, Coronado, La Corona, Pastelerías El Globo, Suandy, among many others.

It has many mergers and acquisition under its belt prominent are Pan Rico Beijing, Pan Europa, Los Sorchantes, El Globo Bakeries, La Corona, Duvalín, Bocadín, Lunetas, Wonder, Lara and Coronado in Mexico; Oroweat, Mrs. Baird’s, Four-s Baking and Pacific Pride in the United States of America, Park Lane in Germany, Plus Vita in Brazil.
In 2008, Grupo Bimbo net sales amounted $7,424 million dollars.
Employs about 104000 employees

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