". Bakery Industry: Parle to set up more production unit Overseas

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Parle to set up more production unit Overseas

Parle products is the leading bakery manufacturer of India with 40 % of market share in branded biscuit segment . It includes brands like hide n Seek , Krack Jack , Parle G , etc .

With competition hotting up with players like Britannia , ITC ,Priya gold inching up their market share. Parle product is exploring overseas for production unit and most likely it wold be in African continent . Parle has been exporting its products to African countries ,Asean countries , Middle eastern countries , UK ,Australia , New Zealand ,Canada and USA .Exports covers 4% of the sales volume and planning for 10% of the total sales value . Parle has already opened an production unit in Cameroon, Nepal and Bangladesh .

On domestic front Parle is involved in revamping its brands like Krack Jack , Launching new products like bourbon under Hide n Seek brands .


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